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Marketing Graffiti
by Saren, Mike
Edition: 2nd
Publish: Oct 2017
ISBN-13: 9781138013339
ISBN-10:1138013331
Status:Not yet published

Price: S$65.98

Book Description

Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping
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Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ‘consumers’ in the marketing process.
Most marketing textbooks tackle the subject as a business function – i.e. how to "do" marketing in companies and other organizations. Marketing Graffiti shows how marketing is not just a business function but a part of our culture, and one in which we are all active as part-time marketers.
By rejecting managerially-driven structures in this way, Saren's approach makes marketing immediate and instantly recognizable as a process and a phenomenon in which we are already complicit. It helps readers to become aware of what they already know.


Critically examining a wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing from a social science and cultural studies perspective as something that we all experience in everyday life.


This new edition of the first critical marketing textbook discusses the role new technologies (such as social media) play in marketing culture and how this can potentially place more power in the clicks of the consumer. It includes new, updated or expanded sections on market exclusion, the role of the consumer in innovation, space and place, pricing, consumer communities, collaborative consumption and social media marketing. Leading experts in these fields of research and marketing practice also contribute additional sections on these topics.


This essential marketing guide is supported by a range of teaching support materials including the latest journal and on-line references, guide to further reading, teaching slides and test bank questions

Marketing Graffiti
by Saren, Mike
Edition: 2nd
Publish: Oct 2017
ISBN-13: 9781138013322
ISBN-10:1138013323
Status:Not yet published

Price: S$220.00

Book Description

Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping
More Details..

Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ‘consumers’ in the marketing process.
Most marketing textbooks tackle the subject as a business function – i.e. how to "do" marketing in companies and other organizations. Marketing Graffiti shows how marketing is not just a business function but a part of our culture, and one in which we are all active as part-time marketers.
By rejecting managerially-driven structures in this way, Saren's approach makes marketing immediate and instantly recognizable as a process and a phenomenon in which we are already complicit. It helps readers to become aware of what they already know.


Critically examining a wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing from a social science and cultural studies perspective as something that we all experience in everyday life.


This new edition of the first critical marketing textbook discusses the role new technologies (such as social media) play in marketing culture and how this can potentially place more power in the clicks of the consumer. It includes new, updated or expanded sections on market exclusion, the role of the consumer in innovation, space and place, pricing, consumer communities, collaborative consumption and social media marketing. Leading experts in these fields of research and marketing practice also contribute additional sections on these topics.


This essential marketing guide is supported by a range of teaching support materials including the latest journal and on-line references, guide to further reading, teaching slides and test bank questions

The Palgrave Handbook Of Humanitarian Logistics And Supply Chain Management
by Kovács, Gyöngyi | Spens, Karen | Moshtari, Mohammad
Publish: Oct 2017
ISBN-13: 9781137590985

Status:Not yet published

Price: S$526.40

Book Description

Focusing on the specific challenges of research design and exploring the opportunities of conducting research in humanitarian logistics and supply
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Focusing on the specific challenges of research design and exploring the opportunities of conducting research in humanitarian logistics and supply chain management, this handbook is a significant contribution to future research. Chapters include extensive descriptions of methods used, highlighting their advantages and disadvantages, and the challenges in scoping, sampling, collecting and analysing data, as well as ensuring the quality of studies. Covering a wide variety of topics including risk and resilience and the impact of humanitarian logistics on capacity building, sustainability and the local economy, it also explores the need for scalability and co-ordination in the humanitarian network. Contributors provide important insight on future directions and offer crucial guidance for researchers conducting projects within the field.  

Current Perspectives On Asian Women In Leadership:a Cross–cultural Analysis
by Cho, Yonjoo | Ghosh, Rajashi | Sun, Judy | McLean, Gary N.
Publish: Oct 2017
ISBN-13: 9783319549958

Status:Not yet published

Price: S$183.98

Book Description

This book explores the unique socioeconomic challenges encountered by female leaders in China, India, Japan, Korea, and other Asian countries
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This book explores the unique socioeconomic challenges encountered by female leaders in China, India, Japan, Korea, and other Asian countries where traditional cultural expectations and modernized values coexist. It provides insight into gender inequality and underutilization of female talent as well as ways to develop highly qualified women in organizations. Chapters from expert contributors analyze the similarities and differences between each Asian country, the organizational and institutional challenges for women in the workplace, and how they balance work-family relationships. It will appeal to researchers and students in human resource development, management, leadership, Asia studies, women’s studies, and political science, among others.



Environment, Health And Safety Governance And Leadership:the Making Of High Reliability Organisations
by Shihab Ghanem Al Hashemi, Waddah
Edition: 1st
Publish: Oct 2017
ISBN-13: 9781138888456
ISBN-10:1138888451
Status:Not yet published

Price: S$130.00

Book Description

Environment, Health and Safety (EHS) management has become increasingly important in the past 10 years, especially within high risk and high reliab
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Environment, Health and Safety (EHS) management has become increasingly important in the past 10 years, especially within high risk and high reliability organisations. EHS is driven from the top of an organisation and whilst there has been much research on the subject of EHS leadership, there is very little on EHS governance and the Director’s role in leading or influencing change in organisational safety/EHS performance.

Environment, Health and Safety Governance and Leadership: The Making of High Reliability Organisations reviews the factors influencing safety/EHS leadership and governance and addresses all the areas where the role impacts on the performance and sustainability of organisations. Based on the author's in-depth research, the book draws on much of the best practice standards developed by many leading organisations such as the UK Health and Safety Executive (HSE); the Institute of Directors (IoD); and the Organisation for Economic Co-operation and Development (OECD).

This book provides exclusive insights and legal imperatives for practitioners and leaders to inform decision making, strategy and EHS governance, all of which can have a fundamental impact on business continuity, developing company value propositions and the sustainability of large organisations around the world.

Motivation:the Manager's Key To Closing The Commitment Gap
by Gottlieb, Marvin
Publish: Oct 2017
ISBN-13: 9781440859335
ISBN-10:1440859337
Status:Not yet published

Price: S$54.76

Book Description

This book shows managers how to identify opportunities for increasing productivity by enhancing commitment and provides tools for building a high-p
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This book shows managers how to identify opportunities for increasing productivity by enhancing commitment and provides tools for building a high-performing team.


• Clearly identifies interpersonal dynamics as the major factor for reducing the "commitment gap" and increasing job satisfaction and productivity

• Utilizes "real life" scenarios to demonstrate how the supplied blueprints and strategies enable managers to internalize and experiment to impact their own motivational issues

Success Is Simply Human:ten Principles To Guide Your People Strategy
by Ries, Stefan | Willyerd, Karie
Edition: 1st
Publish: Oct 2017
ISBN-13: 9781119351191

Status:Not yet published

Price: S$37.95

Book Description

A practical roadmap to success for the new HR

Success is Simply Human was written to help you rethink, reimagine, and reinvent the peo
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A practical roadmap to success for the new HR

Success is Simply Human was written to help you rethink, reimagine, and reinvent the people function in your business. Your organization can only be as successful as its people, and Human Resources continues to be the connection between your people and your company's success. Tasked with sourcing, attracting, and retaining the people who will move your organization forward, it's time to stop relying on outdated HR methods. This book provides a roadmap to success in the new era of digital HR, offering a new approach, a new model, new tools, and new techniques. Provocative thinking, case studies, and pragmatic tools help you understand the need for change from one of the most credible voices in the field.

You've likely read plenty of books by academics and consultants who dispense loads of advice—and then escape the scene before ensuring that those ideas really work. This book takes a different route; expert guidance is backed by illustrative case studies that show how ideas are actually implemented, and real-world tools are shared to help you put these ideas to work in your organization.

  • Reimagine your Human Resources function to reinvent your people strategy
  • Build a stronger and more reliable talent pipeline by freeing yourself from the shackles of the talent shortage myth
  • Move your business beyond bias to deliver greater innovation and expand your business
  • Capitalize on modern cloud-based technology to ensure you can deliver this newly relevant HR

To become—and remain—competitive, organizations need a robust pipeline of qualified talent to help them expand into new markets, push the boundaries of innovation, and achieve sustainable financial success. Success is Simply Human provides clear, expert guidance that works, and the support you need to make it happen.

Social Sustainability For Business
by Carbo, Jerry A. | Dao, Viet | Haase, Steven J. | Langella, Ian M. | Hargrove, M. Blake
Edition: 1st
Publish: Oct 2017
ISBN-13: 9781138188884
ISBN-10:1138188883
Status:Not yet published

Price: S$230.00

Book Description

Social Sustainability for Business demonstrates that companies must balance not only business operations, profit, and shareholder wealth,
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Social Sustainability for Business demonstrates that companies must balance not only business operations, profit, and shareholder wealth, but also improving sustainable practices across consumers and supply chains in order to be truly successful. Going beyond the traditional focus on either a planet or profit perspective, it discusses the role of individuals and government policy in implementing sustainable practices to provide a positive future for the planet and its people.

The authors argue that the current commercial system depletes natural resources, denigrates human rights, and inhibits positive social and technological innovation. To address these issues, they focus on societal goals—such as a sustainable planet, meeting human rights of workers, and safe products for consumers—and outline steps that organizations and individuals must take to achieve them. Readers will gain insight into the psychological barriers to and influences on sustainable behaviour. They will also learn how reconsidering corporate social responsibility and business ethics can stop and reverse the destruction of a profit-based approach. Cases on modern examples of sustainability or lack thereof (such as Bangladesh’s Rana Plaza tragedy, Wal-Mart’s supply chain management, and Costco’s sustainable employment practices) explain how establishing and maintaining a socially sustainable business system can protect the environment, meet the rights of its people, and ensure that their needs are met tomorrow.

End-of-chapter and end-of-case discussion questions will help students in sustainability classes to think critically about the practical impact of the topics discussed.

Social Sustainability For Business
by Carbo, Jerry A. | Dao, Viet | Haase, Steven J. | Langella, Ian M. | Hargrove, M. Blake
Edition: 1st
Publish: Oct 2017
ISBN-13: 9781138188921
ISBN-10:1138188921
Status:Not yet published

Price: S$79.98

Book Description

Social Sustainability for Business demonstrates that companies must balance not only business operations, profit, and shareholder wealth,
More Details..

Social Sustainability for Business demonstrates that companies must balance not only business operations, profit, and shareholder wealth, but also improving sustainable practices across consumers and supply chains in order to be truly successful. Going beyond the traditional focus on either a planet or profit perspective, it discusses the role of individuals and government policy in implementing sustainable practices to provide a positive future for the planet and its people.

The authors argue that the current commercial system depletes natural resources, denigrates human rights, and inhibits positive social and technological innovation. To address these issues, they focus on societal goals—such as a sustainable planet, meeting human rights of workers, and safe products for consumers—and outline steps that organizations and individuals must take to achieve them. Readers will gain insight into the psychological barriers to and influences on sustainable behaviour. They will also learn how reconsidering corporate social responsibility and business ethics can stop and reverse the destruction of a profit-based approach. Cases on modern examples of sustainability or lack thereof (such as Bangladesh’s Rana Plaza tragedy, Wal-Mart’s supply chain management, and Costco’s sustainable employment practices) explain how establishing and maintaining a socially sustainable business system can protect the environment, meet the rights of its people, and ensure that their needs are met tomorrow.

End-of-chapter and end-of-case discussion questions will help students in sustainability classes to think critically about the practical impact of the topics discussed.

Distributed Leadership:the Dynamics Of Balancing Leadership With Followership
by Chatwani, Neha
Publish: Oct 2017
ISBN-13: 9783319595801

Status:Not yet published

Price: S$223.98

Book Description

Addressing the area of shared leadership, also known as collective or distributed leadership, this edited book embraces the underlying idea that le
More Details..

Addressing the area of shared leadership, also known as collective or distributed leadership, this edited book embraces the underlying idea that leadership is a dynamic process that intersects closely with followership. While some authors present rigorously researched qualitative and quantitative case studies that investigate the dynamics of followership in distributive leadership in terms of collective decision-making, leadership identity, roles and demographic composition of groups in a variety of settings, other authors take a critical look at distributed leadership models by viewing them through the lens of nature and ecosystems as well as human development processes. The chapters aim to inspire readers to challenge the current definition of leadership and explore more inclusive and holistic paradigms. Distributed Leadership provides a comprehensive and constructive contribution to the field of leadership and will be an essential read for academics and scholar-practitioners interested in business management.

Family Business And Technological Innovation:empirical Insights From The Italian Pharmaceutical Industry
by Perri, Alessandra | Peruffo, Enzo
Publish: Oct 2017
ISBN-13: 9783319615950

Status:Not yet published

Price: S$79.98

Book Description

This book explores technological innovation in family firms, seeking to reconstruct the links between the heterogeneous dimensions of family busine
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This book explores technological innovation in family firms, seeking to reconstruct the links between the heterogeneous dimensions of family businesses and their innovative behaviour. Building on and examining the traditional view of family firms as conservative, this book contributes to knowledge surrounding the puzzling role of family firms in technological innovation, with particular focus on the Italian pharmaceutical industry. The authors explore technological advances within the industry in connection with various features of family governance. This thought-provoking study is divided into two parts, the first part providing an overview of  current literature on the topic, and the second part analysing the findings of empirical investigation in a specific industry setting. Practitioners and academics of business strategy will find this book extremely useful as it combines both solid theoretical reasoning and robust empirical analysis.

Workers' Participation In Industry
by Poole, Michael
Edition: 1st
Publish: Oct 2017
ISBN-13: 9781315142548
ISBN-10:1315142546
Status:Not yet published

Price: S$55.98

Book Description

First published in 1975, Workers’ Participation in Industry provides a fresh perspective on a highly significant issue. Its principal argu
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First published in 1975, Workers’ Participation in Industry provides a fresh perspective on a highly significant issue. Its principal argument is that developments in workers’ participation and control cannot be satisfactorily understood except by reference to broader questions concerning the exercise of power in industry and in society at large. The book’s approach is sociological and explanatory, and it is written for the general reader as well as for students and specialists on both sides of industry.

Workers' Participation In Industry
by Poole, Michael
Publish: Oct 2017
ISBN-13: 9781351391368

Status:Not yet published

Price: S$55.98

Book Description

First published in 1975, Workers’ Participation in Industry provides a fresh perspective on a highly significant issue. Its principal argu
More Details..

First published in 1975, Workers’ Participation in Industry provides a fresh perspective on a highly significant issue. Its principal argument is that developments in workers’ participation and control cannot be satisfactorily understood except by reference to broader questions concerning the exercise of power in industry and in society at large. The book’s approach is sociological and explanatory, and it is written for the general reader as well as for students and specialists on both sides of industry.

Workers' Participation In Industry
by Poole, Michael
Publish: Oct 2017
ISBN-13: 9781351391351

Status:Not yet published

Price: S$55.98

Book Description

First published in 1975, Workers’ Participation in Industry provides a fresh perspective on a highly significant issue. Its principal argu
More Details..

First published in 1975, Workers’ Participation in Industry provides a fresh perspective on a highly significant issue. Its principal argument is that developments in workers’ participation and control cannot be satisfactorily understood except by reference to broader questions concerning the exercise of power in industry and in society at large. The book’s approach is sociological and explanatory, and it is written for the general reader as well as for students and specialists on both sides of industry.

Workers' Participation In Industry
by Poole, Michael
Publish: Oct 2017
ISBN-13: 9781351391344

Status:Not yet published

Price: S$55.98

Book Description

First published in 1975, Workers’ Participation in Industry provides a fresh perspective on a highly significant issue. Its principal argu
More Details..

First published in 1975, Workers’ Participation in Industry provides a fresh perspective on a highly significant issue. Its principal argument is that developments in workers’ participation and control cannot be satisfactorily understood except by reference to broader questions concerning the exercise of power in industry and in society at large. The book’s approach is sociological and explanatory, and it is written for the general reader as well as for students and specialists on both sides of industry.

Workers' Participation In Industry
by Poole, Michael
Edition: 1st
Publish: Oct 2017
ISBN-13: 9781138307766
ISBN-10:1138307769
Status:Not yet published

Price: S$180.00

Book Description

First published in 1975, Workers’ Participation in Industry provides a fresh perspective on a highly significant issue. Its principal argu
More Details..

First published in 1975, Workers’ Participation in Industry provides a fresh perspective on a highly significant issue. Its principal argument is that developments in workers’ participation and control cannot be satisfactorily understood except by reference to broader questions concerning the exercise of power in industry and in society at large. The book’s approach is sociological and explanatory, and it is written for the general reader as well as for students and specialists on both sides of industry.

The Economics Of Workers' Management:a Yugoslav Case Study
by Vanek, Jan
Edition: 1st
Publish: Oct 2017
ISBN-13: 9781138310018
ISBN-10:1138310018
Status:Not yet published

Price: S$198.00

Book Description

The object of this study, originally published in 1972, consists in developing, against the background of Yugoslav theory and practice, a general t
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The object of this study, originally published in 1972, consists in developing, against the background of Yugoslav theory and practice, a general theory of the behaviour of economic productive units (the enterprises), managed by those who work therein (the workers or producers) whose reward for work in their share in the group’s net income. This title will be of interest to students of employee ownership and economic democracy.

Towards A New Industrial Democracy:workers' Participation In Industry
by Poole, Michael
Edition: 1st
Publish: Oct 2017
ISBN-13: 9781138307827
ISBN-10:1138307823
Status:Not yet published

Price: S$180.00

Book Description

This title, originally published in 1986, explores the political and economic conditions of the 1980s, and reflects the world-wide interest in indu
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This title, originally published in 1986, explores the political and economic conditions of the 1980s, and reflects the world-wide interest in industrial democracy. Each chapter analyses the main adaptations in policy, theory and experimentation that have occurred in industrial democracy in the 1980s. In particular, the role of managers is examined in depth and detail, since these personnel have been responsible for a number of recent initiatives. The themes covered are vital for all those seeking new directions in the reform of modern industrial relations in the late 1980s and into the 1990s.

Towards A New Industrial Democracy:workers' Participation In Industry
by Poole, Michael
Edition: 1st
Publish: Oct 2017
ISBN-13: 9781315142616
ISBN-10:1315142619
Status:Not yet published

Price: S$55.98

Book Description

This title, originally published in 1986, explores the political and economic conditions of the 1980s, and reflects the world-wide interest in indu
More Details..

This title, originally published in 1986, explores the political and economic conditions of the 1980s, and reflects the world-wide interest in industrial democracy. Each chapter analyses the main adaptations in policy, theory and experimentation that have occurred in industrial democracy in the 1980s. In particular, the role of managers is examined in depth and detail, since these personnel have been responsible for a number of recent initiatives. The themes covered are vital for all those seeking new directions in the reform of modern industrial relations in the late 1980s and into the 1990s.

Towards A New Industrial Democracy:workers' Participation In Industry
by Poole, Michael
Publish: Oct 2017
ISBN-13: 9781351391153

Status:Not yet published

Price: S$55.98

Book Description

This title, originally published in 1986, explores the political and economic conditions of the 1980s, and reflects the world-wide interest in indu
More Details..

This title, originally published in 1986, explores the political and economic conditions of the 1980s, and reflects the world-wide interest in industrial democracy. Each chapter analyses the main adaptations in policy, theory and experimentation that have occurred in industrial democracy in the 1980s. In particular, the role of managers is examined in depth and detail, since these personnel have been responsible for a number of recent initiatives. The themes covered are vital for all those seeking new directions in the reform of modern industrial relations in the late 1980s and into the 1990s.

Towards A New Industrial Democracy:workers' Participation In Industry
by Poole, Michael
Publish: Oct 2017
ISBN-13: 9781351391146

Status:Not yet published

Price: S$55.98

Book Description

This title, originally published in 1986, explores the political and economic conditions of the 1980s, and reflects the world-wide interest in indu
More Details..

This title, originally published in 1986, explores the political and economic conditions of the 1980s, and reflects the world-wide interest in industrial democracy. Each chapter analyses the main adaptations in policy, theory and experimentation that have occurred in industrial democracy in the 1980s. In particular, the role of managers is examined in depth and detail, since these personnel have been responsible for a number of recent initiatives. The themes covered are vital for all those seeking new directions in the reform of modern industrial relations in the late 1980s and into the 1990s.

Towards A New Industrial Democracy:workers' Participation In Industry
by Poole, Michael
Publish: Oct 2017
ISBN-13: 9781351391139

Status:Not yet published

Price: S$55.98

Book Description

This title, originally published in 1986, explores the political and economic conditions of the 1980s, and reflects the world-wide interest in indu
More Details..

This title, originally published in 1986, explores the political and economic conditions of the 1980s, and reflects the world-wide interest in industrial democracy. Each chapter analyses the main adaptations in policy, theory and experimentation that have occurred in industrial democracy in the 1980s. In particular, the role of managers is examined in depth and detail, since these personnel have been responsible for a number of recent initiatives. The themes covered are vital for all those seeking new directions in the reform of modern industrial relations in the late 1980s and into the 1990s.

The Economics Of Labour–managed Enterprises
by Ireland, Norman J. | Law, Peter J.
Edition: 1st
Publish: Oct 2017
ISBN-13: 9781315141701
ISBN-10:1315141701
Status:Not yet published

Price: S$55.98

Book Description

Originally published in 1982. Labour-managed enterprises pose special, fascinating problems for economists. Because labour-managed firms are organi
More Details..

Originally published in 1982. Labour-managed enterprises pose special, fascinating problems for economists. Because labour-managed firms are organised in a different way to other types of firms, conventional theories of the firm and industrial economic theories do not apply, and modified theories have to be worked out.

Economists have focused a great deal of attention on this subject, and this book provides an exposition and synthesis of academic research on the topic. Moreover, the authors present new discussion and empirical results, and take theory a stage further while keeping mathematics to a minimum. The discussion is not confined to the British experience, but considers labour-managed firms from a wide international perspective.

The Economics Of Labour–managed Enterprises
by Ireland, Norman J. | Law, Peter J.
Publish: Oct 2017
ISBN-13: 9781351393881

Status:Not yet published

Price: S$55.98

Book Description

Originally published in 1982. Labour-managed enterprises pose special, fascinating problems for economists. Because labour-managed firms are organi
More Details..

Originally published in 1982. Labour-managed enterprises pose special, fascinating problems for economists. Because labour-managed firms are organised in a different way to other types of firms, conventional theories of the firm and industrial economic theories do not apply, and modified theories have to be worked out.

Economists have focused a great deal of attention on this subject, and this book provides an exposition and synthesis of academic research on the topic. Moreover, the authors present new discussion and empirical results, and take theory a stage further while keeping mathematics to a minimum. The discussion is not confined to the British experience, but considers labour-managed firms from a wide international perspective.

The Economics Of Labour–managed Enterprises
by Ireland, Norman J. | Law, Peter J.
Publish: Oct 2017
ISBN-13: 9781351393874

Status:Not yet published

Price: S$55.98

Book Description

Originally published in 1982. Labour-managed enterprises pose special, fascinating problems for economists. Because labour-managed firms are organi
More Details..

Originally published in 1982. Labour-managed enterprises pose special, fascinating problems for economists. Because labour-managed firms are organised in a different way to other types of firms, conventional theories of the firm and industrial economic theories do not apply, and modified theories have to be worked out.

Economists have focused a great deal of attention on this subject, and this book provides an exposition and synthesis of academic research on the topic. Moreover, the authors present new discussion and empirical results, and take theory a stage further while keeping mathematics to a minimum. The discussion is not confined to the British experience, but considers labour-managed firms from a wide international perspective.

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