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Sports Economics
by Downward, Paul | Dawson, Alistair | Dejonghe, Trudo
Edition: 1st
Publish: Oct 2015
ISBN-13: 9781138168824
ISBN-10:1138168823
Status:Published

Price: S$195.62

Book Description

Sports Economics is the ideal introduction for all sport management and sport policy students and those for whom economics is a relatively
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Sports Economics is the ideal introduction for all sport management and sport policy students and those for whom economics is a relatively new area of study. The book will also provide an ideal introduction to sports economics for economics students new to the area. Specifically designed to make economics accessible the context of sport is the focus of analysis, ensuring that this book is lively, accessible and approachable.

The full scope of the sports economy is examined, covering the three main arenas in which sport takes place - mass participation, professional sports and sports events. The key elements of the economic representation of these three markets are considered, such as the underlying demand for and supply of these sports, together with the main policy issues affecting them

Whilst truly international in scope, it focuses particularly on specific comparisons between the US, the UK and mainland Europe. The breadth of discussion and international emphasis is brought to life by a detailed discussion of the evidence throughout the book to illustrate the key themes discussed – ideal for both lecturer and student. Reflection questions and boxes are also used in chapters to prompt the reader to think about specific points as well as to provide the context for specific theoretical or empirical contributions that have been used to analyze sport.

Understanding Sport In International Development
by Kay, Tess
Edition: 1st ed.
Publish: Jan 2017
ISBN-13: 9780415573078
ISBN-10:0415573076
Status:Not yet published

Price: S$59.60

Book Description

This book makes an important contribution to the growing literature on sport in international development. It introduces and explores the practice
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This book makes an important contribution to the growing literature on sport in international development. It introduces and explores the practice and efficacy of international sport development through the experiences of young people who become engaged in sport programmes, as described in their own words and those of other members of their communities.

Drawing on the findings of three in-depth research studies conducted with young people in Brazil, India and Zambia, the book provides a critical and wide-ranging portrayal of the role that sport can play within the lives of young people, locating this firmly within wider social, economic and political contexts.

Alongside its delivery of new empirical research on young people, the book engages with fundamental academic debates surrounding ‘evidencing’ impacts of sport and explores issues surrounding the cultural specificity of research approaches currently in use in sport in development work. This contribution to theory and methodology has important implications beyond the international development context, to the broader area of research surrounding evidencing the impacts of sport.

Based on unique data, the book extends our knowledge and understanding of youth sport and is essential reading for anybody with an interest in sport development, international development or sport in society.

Bodies, Sports And Social Problems
by Maguire, Joseph | Mansfield, Louise | Pike, Elizabeth | Smith Maguire, Jennifer
Edition: 1st
Publish: Oct 2018
ISBN-13: 9780415244312
ISBN-10:0415244315
Status:Not yet published

Price: S$46.56

Book Description

Sport is increasingly becoming an area of ethical ambiguity in which wider social problems are played out in a concentrated form. Social Problems in S
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Sport is increasingly becoming an area of ethical ambiguity in which wider social problems are played out in a concentrated form. Social Problems in Sport provides a theoretical framework for exploring sport and deviance.
Flexibility And Fitness Today.
by O'conner
Edition: 1st ed.
Publish: Dec 2019
ISBN-13: 9780534361327
ISBN-10:0534361323
Status:Not yet published

Price: S$29.53

Sport And Politics
by Bairner, Alan
Edition: 1st ed.
Publish: Jan 2016
ISBN-13: 9780415570275
ISBN-10:0415570271
Status:Not yet published

Price: S$59.98

Book Description

Sport and politics have become inseparably entwined. From the volatile nationalism of international soccer to human rights controversies surroundin
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Sport and politics have become inseparably entwined. From the volatile nationalism of international soccer to human rights controversies surrounding the Beijing Olympics, sport is both an important factor in political discourse and shaped by the wider political environment. In this ground-breaking and thought provoking book, Alan Bairner offers a comprehensive and critical survey of the relationship between sport and politics and argues that, by understanding this relationship, we can develop a much more nuanced understanding of both sport and politics as aspects of culture.

The book begins with three main propositions – that politicians use sport, that sport reflects political conditions and that sport itself contributes to political culture for good or for ill. Against this background, the book explores the key points of interaction between the two, including national and international sport policy, the political economy of sport, nationalism in sport, sport in political thought, globalization, the politics of sporting celebrity, and the neighbouring academic communities of sport and political science. With fascinating case studies woven throughout, this book is the perfect introduction to an important contemporary topic for all students of sport, politics and society.

Sport And Politics
by Bairner, Alan
Edition: 1st ed.
Publish: Jul 2015
ISBN-13: 9780415570268
ISBN-10:0415570263
Status:Not yet published

Price: S$170.00

Book Description

Sport and politics have become inseparably entwined. From the volatile nationalism of international soccer to human rights controversies surroundin
More Details..

Sport and politics have become inseparably entwined. From the volatile nationalism of international soccer to human rights controversies surrounding the Beijing Olympics, sport is both an important factor in political discourse and shaped by the wider political environment. In this ground-breaking and thought provoking book, Alan Bairner offers a comprehensive and critical survey of the relationship between sport and politics and argues that, by understanding this relationship, we can develop a much more nuanced understanding of both sport and politics as aspects of culture.

The book begins with three main propositions – that politicians use sport, that sport reflects political conditions and that sport itself contributes to political culture for good or for ill. Against this background, the book explores the key points of interaction between the two, including national and international sport policy, the political economy of sport, nationalism in sport, sport in political thought, globalization, the politics of sporting celebrity, and the neighbouring academic communities of sport and political science. With fascinating case studies woven throughout, this book is the perfect introduction to an important contemporary topic for all students of sport, politics and society.

Innovative Approaches To Teaching And Learning In Physical Education
by Stidder, Gary | Binney, Jonathan
Edition: 1
Publish: Jan 2016
ISBN-13: 9780415689939
ISBN-10:0415689937
Status:Not yet published

Price: S$170.00

Book Description

Innovative Approaches to Teaching and Learning in Physical Education challenges the traditional ‘one size fits all’ approach to PE. It
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Innovative Approaches to Teaching and Learning in Physical Education challenges the traditional ‘one size fits all’ approach to PE. It explores a range of innovative, alternative activities that teachers can use to develop the physical literacy of their pupils from ages 7 to 18, encouraging lifelong engagement in physical activity by making PE more inclusive, personalized and enjoyable.

Drawing on the latest empirical research and current classroom experience, the first section of the book explores important new concepts in the teaching and learning of PE, arguing for important changes in curriculum design, content, method and pedagogy. The second section of the book offers practical guidance, tips, descriptions and plans across a range of alternative activities, from cheerleading and street dance to skateboarding and the Nintendo Wii. An emphasis is placed throughout on the personal, social, moral and cultural gains that young people can make by engaging in physical activity of all kinds, with the book aiming to open up exciting new possibilities for PE teachers tailored to their school’s location and pupil population.

Innovative Approaches to Teaching and Learning in Physical Education is an essential complement to any physical education course, and a useful reference for all PE teachers and any coach working with young people.

Innovative Approaches To Teaching And Learning In Physical Education
by Stidder, Gary | Binney, Jonathan
Edition: 1
Publish: Jan 2016
ISBN-13: 9780415689977
ISBN-10:041568997X
Status:Not yet published

Price: S$53.98

Book Description

Innovative Approaches to Teaching and Learning in Physical Education challenges the traditional ‘one size fits all’ approach to PE. It
More Details..

Innovative Approaches to Teaching and Learning in Physical Education challenges the traditional ‘one size fits all’ approach to PE. It explores a range of innovative, alternative activities that teachers can use to develop the physical literacy of their pupils from ages 7 to 18, encouraging lifelong engagement in physical activity by making PE more inclusive, personalized and enjoyable.

Drawing on the latest empirical research and current classroom experience, the first section of the book explores important new concepts in the teaching and learning of PE, arguing for important changes in curriculum design, content, method and pedagogy. The second section of the book offers practical guidance, tips, descriptions and plans across a range of alternative activities, from cheerleading and street dance to skateboarding and the Nintendo Wii. An emphasis is placed throughout on the personal, social, moral and cultural gains that young people can make by engaging in physical activity of all kinds, with the book aiming to open up exciting new possibilities for PE teachers tailored to their school’s location and pupil population.

Innovative Approaches to Teaching and Learning in Physical Education is an essential complement to any physical education course, and a useful reference for all PE teachers and any coach working with young people.

The Athlete's Guide To Sports Supplements
by Mueller, Kimberly | Hingst, Josh
Publish: Jan 2016
ISBN-13: 9780736093699
ISBN-10:0736093699
Status:Published

Price: S$29.53

Book Description

Nutrition in Exercise & Sport (C)

Nutrition in Exercise & Sport (C)
Routledge Handbook Of Sports Therapy, Injury Assessment And Rehabilitation
by Ward, Keith
Edition: 1st
Publish: Sep 2015
ISBN-13: 9780415593267
ISBN-10:0415593263
Status:Published

Price: S$344.66

Book Description

The work of a sports therapist is highly technical and requires a confident, responsible and professional approach. The Routledge Handbook of Sp
More Details..

The work of a sports therapist is highly technical and requires a confident, responsible and professional approach. The Routledge Handbook of Sports Therapy, Injury Assessment and Rehabilitation is a comprehensive and authoritative reference for those studying or working in this field and is the first book to comprehensively cover all of the following areas:

  • Sports Injury Aetiology
  • Soft Tissue Injury Healing
  • Clinical Assessment in Sports Therapy
  • Clinical Interventions in Sports Therapy
  • Spinal and Peripheral Anatomy, Injury Assessment and Management
  • Pitch-side Trauma Care
  • Professionalism and Ethics in Sports Therapy

The Handbook presents principles which form the foundation of the profession and incorporates a set of spinal and peripheral regional chapters which detail functional anatomy, the injuries common to those regions, and evidence-based assessment and management approaches. Its design incorporates numerous photographs, figures, tables, practitioner tips and detailed sample Patient Record Forms. This book is comprehensively referenced and multi-authored, and is essential to anyone involved in sports therapy, from their first year as an undergraduate, to those currently in professional practice.

Soccer's Missing Men:schoolteachers And The Spread Of Association Football
by Mangan, J.A. | Hickey, Colm
Edition: 1st
Publish: Oct 2015
ISBN-13: 9780415850698
ISBN-10:041585069X
Status:Published

Price: S$55.89

Book Description

Now unknown or forgotten, influential schoolmasters took the game of association football to many parts of England. They had several roles: they br
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Now unknown or forgotten, influential schoolmasters took the game of association football to many parts of England. They had several roles: they brought the game to individual schools, they established regional and national leagues and associations, and they founded professional football clubs. They also exported the game around the world, working as moral missionaries, passionate players and energetic entrepreneurs. The role of teachers in association football is a much neglected aspect of English cultural history. It is a story that deserves to be told because it allows a fundamental reappraisal of the status and position of these teachers in late nineteenth century and early twentieth century society.

This volume was previously published as a special issue of the journal Soccer and Society.

Introduction To Sport Marketing:second Edition
by Smith, Aaron C.T. | Stewart, Bob
Edition: 2nd
Publish: Jan 2015
ISBN-13: 9781138022959
ISBN-10:1138022950
Status:Published

Price: S$232.00

Book Description

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at
More Details..

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available.

Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.

Introduction To Sport Marketing:second Edition
by Smith, Aaron C.T. | Stewart, Bob
Edition: 2nd
Publish: Jan 2015
ISBN-13: 9781138022966
ISBN-10:1138022969
Status:Published

Price: S$87.98

Book Description

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at
More Details..

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available.

Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.

European Cultures In Sport
by Arnd Kruger | James Riordan
Edition:
Publish: May 2018
ISBN-13: 9781841500140
ISBN-10:1841500143
Status:Not yet published

Price: S$53.00

Book Description

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Psychology Of Physical Activity:determinants, Well–being And Interventions
by Biddle, Stuart J. H. | Mutrie, Nanette | Gorely, Trish
Edition: 3rd
Publish: Feb 2015
ISBN-13: 9780415518178
ISBN-10:0415518172
Status:Published

Price: S$232.00

Book Description

The positive benefits of physical activity for physical and mental health are now widely acknowledged, yet levels of physical inactivity conti
More Details..

The positive benefits of physical activity for physical and mental health are now widely acknowledged, yet levels of physical inactivity continue to increase throughout the developed world. Understanding the psychology of physical activity has therefore become an important concern for scientists, health professionals and policy-makers alike. Psychology of Physical Activity is a comprehensive and in-depth introduction to the fundamentals of exercise psychology, from theories of motivation and adherence to the design of successful interventions for increasing participation.

Now in a fully revised, updated and expanded third edition, Psychology of Physical Activity is still the only textbook to offer a full survey of the evidence-base for theory and practice in exercise psychology, and the only textbook that explains how to interpret the quality of the research evidence. With international cases, examples and data included throughout, the book also provides a thoroughly detailed examination of the relationship between physical activity and mental health. A full companion website offers useful features to help students and lecturers get the most out of the book during their course, including multiple-choice revision questions, PowerPoint slides and a test bank of additional learning activities.

Psychology of Physical Activity is the most authoritative, engaging and up-to-date introduction to exercise psychology currently available. It is essential reading for all students working in exercise and health sciences.

Festival And Events Management
by Yeoman, Ian | Robertson, Martin | Ali-Knight, Jane | Drummond, Siobhan | McMahon-Beattie, Una
Edition: 1st
Publish: Nov 2015
ISBN-13: 9781138133303
ISBN-10:1138133302
Status:Published

Price: S$195.62

Book Description

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the
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Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Data Analysis In Sport
by O'Donoghue, Peter | Holmes, Lucy
Publish: Jan 2015
ISBN-13: 9780415739849
ISBN-10:0415739845
Status:Published

Price: S$59.60

Book Description

Making sense of sports performance data can be a challenging task but is nevertheless an essential part of performance analysis investigations. Foc
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Making sense of sports performance data can be a challenging task but is nevertheless an essential part of performance analysis investigations. Focusing on techniques used in the analysis of sport performance, this book introduces the fundamental principles of data analysis, explores the most important tools used in data analysis, and offers guidance on the presentation of results.

The book covers key topics such as:

  • The purpose of data analysis, from statistical analysis to algorithmic processing
  • Commercial packages for performance and data analysis, including Focus, Sportscode, Dartfish, Prozone, Excel, SPSS and Matlab
  • Effective use of statistical procedures in sport performance analysis
  • Analysing data from manual notation systems, player tracking systems and computerized match analysis systems
  • Creating visually appealing ‘dashboard� interfaces for presenting data
  • Assessing reliability.

The book includes worked examples from real sport, offering clear guidance to the reader and bringing the subject to life. This book is invaluable reading for any student, researcher or analyst working in sport performance or undertaking a sport-related research project or methods course

Pierre Bourdieu And Physical Culture
by Lisahunter (edt.) | Smith, Wayne (edt.) | Emerald, Elke (edt.)
Publish: Apr 2015
ISBN-13: 9780415829694
ISBN-10:0415829690
Status:Published

Price: S$158.36

Book Description

The work of French sociologist, anthropologist and philosopher Pierre Bourdieu has been influential across a set of cognate disciplines that can be
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The work of French sociologist, anthropologist and philosopher Pierre Bourdieu has been influential across a set of cognate disciplines that can be classified as physical culture studies. Concepts such as field, capital, habitus and symbolic violence have been used as theoretical tools by scholars and students looking to understand the nature and purpose of sport, leisure, physical education and human movement within wider society.

Pierre Bourdieu and Physical Culture is the first book to focus on the significance of Bourdieu’s work for, and in, physical culture. Bringing together the work of leading and emerging international researchers, it introduces the core concepts in Bourdieu’s thought and work, and presents a series of fascinating demonstrations of the application of his theory to physical culture studies. A concluding section discusses the inherent difficulties of choosing and using theory to understand the world around us. By providing an in-depth and multi-layered example of how theory can be used across the many and varied components of sport, leisure, physical education and human movement, this book should help all serious students and researchers in physical culture to better understand the importance of social theory in their work.

Managing People In Sport Organizations:a Strategic Human Resource Management Perspective
by Taylor, Tracy | Doherty, Alison | McGraw, Peter
Edition: 2nd
Publish: Jan 2015
ISBN-13: 9780415715348
ISBN-10:0415715342
Status:Published

Price: S$87.98

Book Description

Managing People in Sport Organizations provides a comprehensive overview of the theory and practice of managing people within a strategic
More Details..

Managing People in Sport Organizations provides a comprehensive overview of the theory and practice of managing people within a strategic framework. This revised and updated second edition examines a range of strategic human resource management approaches that can be used by sport organizations to respond to contemporary challenges and to develop a sustainable performance culture. Drawing on well-established conceptual frameworks and current empirical research, the book systematically covers every key area of HRM theory and practice, including:

  • recruitment
  • training and development
  • performance management and appraisal
  • motivation and reward
  • organizational culture
  • employee relations
  • diversity
  • managing change

This new edition also includes expanded coverage of social media, volunteers, and individuals within organizations, and is supported with a new companion website carrying additional resources for students and instructors, including PowerPoint slides, exam questions and useful web links. No other book offers such an up-to-date introduction to core concepts and key professional skills in HRM in sport, and therefore Managing People in Sport Organizations is essential reading for any sport management student or any HR professional working in sport.

Psychology Of Physical Activity:determinants, Well–being And Interventions
by Biddle, Stuart J. H. | Mutrie, Nanette | Gorely, Trish
Edition: 3rd
Publish: Feb 2015
ISBN-13: 9780415518185
ISBN-10:0415518180
Status:Published

Price: S$93.98

Book Description

The positive benefits of physical activity for physical and mental health are now widely acknowledged, yet levels of physical inactivity conti
More Details..

The positive benefits of physical activity for physical and mental health are now widely acknowledged, yet levels of physical inactivity continue to increase throughout the developed world. Understanding the psychology of physical activity has therefore become an important concern for scientists, health professionals and policy-makers alike. Psychology of Physical Activity is a comprehensive and in-depth introduction to the fundamentals of exercise psychology, from theories of motivation and adherence to the design of successful interventions for increasing participation.

Now in a fully revised, updated and expanded third edition, Psychology of Physical Activity is still the only textbook to offer a full survey of the evidence-base for theory and practice in exercise psychology, and the only textbook that explains how to interpret the quality of the research evidence. With international cases, examples and data included throughout, the book also provides a thoroughly detailed examination of the relationship between physical activity and mental health. A full companion website offers useful features to help students and lecturers get the most out of the book during their course, including multiple-choice revision questions, PowerPoint slides and a test bank of additional learning activities.

Psychology of Physical Activity is the most authoritative, engaging and up-to-date introduction to exercise psychology currently available. It is essential reading for all students working in exercise and health sciences.

Mentoring In Physical Education And Sports Coaching
by Chambers, Fiona C. (edt.)
Publish: Jan 2015
ISBN-13: 9780415745789
ISBN-10:0415745780
Status:Published

Price: S$59.60

Book Description

Mentoring is a core element of any successful teacher education or coach education programme, with evidence suggesting that teachers and coaches wh
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Mentoring is a core element of any successful teacher education or coach education programme, with evidence suggesting that teachers and coaches who are mentored early in their careers are more likely to become effective practitioners. Physical education and sports coaching share important pedagogical, practical and cultural terrain, and mentoring has become a vital tool with which to develop confidence, self-reflection and problem-solving abilities in trainee and early career PE teachers and sports coaches. This is the first book to introduce key theory and best practice in mentoring, for mentors and mentees, focusing on the particular challenges and opportunities in physical education and sports coaching.

Written by a team of international experts with extensive practical experience of mentoring in PE and coaching, the book clearly explains what mentoring is, how it should work, and how an understanding of socio-cultural factors can form the foundation of good mentoring practice. The book explores practical issues in mentoring in physical education, including pre-service and newly qualified teachers, and in coach education, including mentoring in high performance sport and the role of national governing bodies. Each chapter includes real mentoring stories, practical guidance and definitions of key terms, and a ‘pedagogy toolbox� brings together the most important themes and techniques for easy reference. This is a hugely useful book for all teacher and coach education degree programmes, for any practising teacher or coach involved in mentoring, and for schools, clubs, sports organisations or NGBs looking to develop mentoring schemes.

Dispute Resolution In Sport : Athletes, Law And Arbitration
by McArdle, David
Publish: Sep 2015
ISBN-13: 9780415595674
ISBN-10:0415595673
Status:Published

Price: S$158.36

Book Description

An increasing number of sport disputes are being resolved by way of arbitration. This is the first book to critically examine the processes and ben
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An increasing number of sport disputes are being resolved by way of arbitration. This is the first book to critically examine the processes and benefits of sportspecific arbitration as compared to litigation.

The book explores, in depth, the development of alternative dispute resolutions in sports, paying particular attention to high-profile institutions such as the Court of Arbitration for Sport, the FIFA Football Dispute Resolution Panel and important national-level bodies, and their relationship with national and international-level actors such as the IOC, WADA and the European Union. It also examines in detail the legal frameworks within which sports arbitration systems operate, considers their similarities with other arbitral bodies and considers the extent to which ADR in sport can be seen as a consequence of, and perhaps a solution to, the ‘juridification� of sports.

Offering a theoretical basis with which to understand the relationship between arbitration and litigation, as well as providing guidance on key contemporary issues and best practice, this book is important reading for students, researchers and practitioners working in sports law, sports management and administration, sports politics, sports ethics, and international organisation.

Managing People In Sport Organizations:a Strategic Human Resource Management Perspective
by Taylor, Tracy | Doherty, Alison | McGraw, Peter
Edition: 2nd
Publish: Jan 2015
ISBN-13: 9780415715324
ISBN-10:0415715326
Status:Published

Price: S$210.00

Book Description

Managing People in Sport Organizations provides a comprehensive overview of the theory and practice of managing people within a strategic
More Details..

Managing People in Sport Organizations provides a comprehensive overview of the theory and practice of managing people within a strategic framework. This revised and updated second edition examines a range of strategic human resource management approaches that can be used by sport organizations to respond to contemporary challenges and to develop a sustainable performance culture. Drawing on well-established conceptual frameworks and current empirical research, the book systematically covers every key area of HRM theory and practice, including:

  • recruitment
  • training and development
  • performance management and appraisal
  • motivation and reward
  • organizational culture
  • employee relations
  • diversity
  • managing change

This new edition also includes expanded coverage of social media, volunteers, and individuals within organizations, and is supported with a new companion website carrying additional resources for students and instructors, including PowerPoint slides, exam questions and useful web links. No other book offers such an up-to-date introduction to core concepts and key professional skills in HRM in sport, and therefore Managing People in Sport Organizations is essential reading for any sport management student or any HR professional working in sport.

Sports Marketing:a Practical Approach
by DeGaris, Larry
Edition: 1st
Publish: Feb 2015
ISBN-13: 9780415630467
ISBN-10:0415630460
Status:Published

Price: S$200.00

Book Description

Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions
More Details..

Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as:

  • Sports markets and business markets (b2b)
  • Fan development
  • Brand management
  • Media audiences, rights and revenue
  • Live sports events
  • Sponsorship
  • Merchandise and retail

Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors.

No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.

Sports Marketing:a Practical Approach
by DeGaris, Larry
Edition: 1st
Publish: Feb 2015
ISBN-13: 9780415630474
ISBN-10:0415630479
Status:Published

Price: S$77.98

Book Description

Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions
More Details..

Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as:

  • Sports markets and business markets (b2b)
  • Fan development
  • Brand management
  • Media audiences, rights and revenue
  • Live sports events
  • Sponsorship
  • Merchandise and retail

Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors.

No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.

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