Prints

Page  First Previous Next Last  of 40
Records 1 to 25 of 1000
     Records Per Page      
List without coverList with coverThis is libary function
Tourist Cities
by Knox, Dan
Edition: 1st
Publish: Feb 2019
ISBN-13: 9780415582339
ISBN-10:0415582334
Status:Not yet published

Price: S$57.98

Book Description

This book considers the relationship between tourism and the city from a range of sociological, economic and environmental approaches to fully expl
More Details..

This book considers the relationship between tourism and the city from a range of sociological, economic and environmental approaches to fully explore the nature of tourism in cities around the world, bridging both managment and social sicence perspectives. In doing so the book offers students a thorough theoretically informed critical understanding of the totality of the city system in relation to the production and consumption of tourism products and experiences.

The book explores key issues of city management, regulation and planning alongside the production of urban tourism, models of tourist consumption, the role of cultural and heritage tourisms in regeneration, city marketing and representation, and ways in which the city and tourist practices are motivated and performed. It examines newer theoretical approaches linking cultural tourism to the wider urban agenda by critically reviewing how post-structuralist and performative thought, as well as the challenge of environmental and sustainability agendas, have led to re-imaginings of the tourist city.

The book illustrates core principles and issues with a range of international case studies to show theory in practice as well as including illustrations, discussion questions suggestions for further reading and information on useful internet resources to aid understanding and spur critical thought.

This holistic vision for managing, understanding and researching the tourist city is essential reading for students and practitioners who are interested in urban tourism, urban planning & urban geography.

Tourist Cities
by Knox, Dan
Edition: 1st
Publish: Feb 2019
ISBN-13: 9780415582322
ISBN-10:0415582326
Status:Not yet published

Price: S$180.00

Book Description

This book considers the relationship between tourism and the city from a range of sociological, economic and environmental approaches to fully expl
More Details..

This book considers the relationship between tourism and the city from a range of sociological, economic and environmental approaches to fully explore the nature of tourism in cities around the world, bridging both managment and social sicence perspectives. In doing so the book offers students a thorough theoretically informed critical understanding of the totality of the city system in relation to the production and consumption of tourism products and experiences.

The book explores key issues of city management, regulation and planning alongside the production of urban tourism, models of tourist consumption, the role of cultural and heritage tourisms in regeneration, city marketing and representation, and ways in which the city and tourist practices are motivated and performed. It examines newer theoretical approaches linking cultural tourism to the wider urban agenda by critically reviewing how post-structuralist and performative thought, as well as the challenge of environmental and sustainability agendas, have led to re-imaginings of the tourist city.

The book illustrates core principles and issues with a range of international case studies to show theory in practice as well as including illustrations, discussion questions suggestions for further reading and information on useful internet resources to aid understanding and spur critical thought.

This holistic vision for managing, understanding and researching the tourist city is essential reading for students and practitioners who are interested in urban tourism, urban planning & urban geography.

Events Marketing Management:a Consumer Perspective
by Reic, Ivna
Edition: 1st
Publish: Sep 2016
ISBN-13: 9780415533577
ISBN-10:0415533570
Status:Published

Price: S$195.62

Book Description

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of eve
More Details..

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.

In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge.

This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

The Making Of Heritage
by Del Marmol, Camila | Morell, Marc A. | Chalcraft, Jasper
Edition: 1st ed.
Publish: Jan 2015
ISBN-13: 9780415843867
ISBN-10:0415843863
Status:Not yet published

Price: S$170.00

Book Description

This volume explores the process of heritage making and its relation to the production of touristic places, examining several case studies around t
More Details..

This volume explores the process of heritage making and its relation to the production of touristic places, examining several case studies around the world. Most existing literature on heritage and tourism centers either on its managerial aspects, the tourist experience, or issues related to inequality and identity politics. This volume instead establishes theoretical links between analyses of heritage and the production and reproduction of places in the context of the global tourist trade.

The approach adopted here is to explore the production of heritage as a complex process shaped by local and global discourses that can have a deep impact on several policies and legislations. Heritage itself has now become not only a global discourse, but also a global practice, which may eventually lead to the use of heritage as a field for hegemony. From these perspectives, heritage making may be incorporated in the world economy, mainly through the global tourism trade. The chapters in this book stress the need for identifying the intrinsic political implications of these processes, relocating their study in political, economic and social settings. Combined with a diversified set of theoretical approaches and research methods, guided by a common thematic rationale, The Making of Heritage is at the forefront of current debates about heritage.

Events Marketing Management:a Consumer Perspective
by Reic, Ivna
Edition: 1st
Publish: Aug 2016
ISBN-13: 9780415533584
ISBN-10:0415533589
Status:Published

Price: S$70.78

Book Description

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of eve
More Details..

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.

In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge.

This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

The Routledge Handbook Of Tourism And Sustainability
by Hall, C. Michael | Gossling, Stefan | Scott, Daniel
Edition: 1st
Publish: Feb 2015
ISBN-13: 9780415662482
ISBN-10:0415662486
Status:Published

Price: S$279.45

Book Description

Routledge Handbook of Tourism and Sustainability from C. Michael Hall, Stefan Gössling, Daniel Scott
is one of the winners of the ITB B
More Details..

Routledge Handbook of Tourism and Sustainability from C. Michael Hall, Stefan Gössling, Daniel Scott
is one of the winners of the ITB BookAwards 2016 in the category Specialist tourism literature!

Sustainability remains one of the major issues in tourism today. Concerns over climate and environmental change, the fallout from the global economic and financial crisis, and the seeming failure to meeting UN Millennium development goals have only reinforced the need for more sustainable approaches to tourism, however they be defined. Given the centrality of sustainability in tourism curricula, policies, research and practice it is therefore appropriate to prepare a state of the art handbook on the relationship between tourism and sustainability.

This timely Handbook of Tourism and Sustainability is developed from specifically commissioned original contributions from recognised authors in the field, providing a systematic guide to the current state of knowledge on this area. It is interdisciplinary in coverage and international in scope through its authorship and content. The volume commences with an assessment of tourism’s global environmental, e.g. climate, emissions, energy use, biodiversity, water use, land use, and socio-economic effects, e.g. economic impacts, employment and livelihoods, culture. This then provides the context for sections outlining the main theoretical frameworks and constructs that inform tourism and sustainability, management tools and approaches, and the approaches used in different tourism and travel industry sectors. The book concludes by examining emerging and future concerns in tourism and sustainability such as peak-oil, post-carbon tourism, green economy and transition tourism.

This is essential reading for students, researches and academics interested in the possibilities of sustainable forms of tourism and tourism’s contribution to sustainable development. Its assessment of tourism’s global impact along with its overviews of sectoral and management approaches will provide a benchmark by which the sustainability of tourism will be measured for years to come.

Management Of International Resort Hotel Operations
by Hayward, Robert | Graham, David | Soane, John | McClelland, Zoe
Publish: Jan 2019
ISBN-13: 9781856175357
ISBN-10:1856175359
Status:Not yet published

Price: S$59.60

Book Description

The resort hotel industry is booming. As our individual travel spend increases, so does this part of the international hospitality and tourism industr
More Details..

The resort hotel industry is booming. As our individual travel spend increases, so does this part of the international hospitality and tourism industry. The Management of International Resort Hotel Operations is the first text to provide a holistic overview into the management and operational issues and techniques within this vast industry sector.

The Management of International Resort Hotel Operations introduces the reader to the complex and diverse nature of managing an international resort hotel, exploring the concept of the resort and its management, its development and typologies. Taking a holistic view, it links the revenue generating areas of the resort to the strategic management functions.

Split into three parts, it looks firstly at the historical development of the resort industry and to the management activities primarily associated with the contemporary resort hotel. It then looks at the revenue sources, such as food and beverage, guest leisure activities, and conferencing a meetings. Finally it tackles the operational management dimension - the strategic management functions that underpin a successful resort. These include issues and areas such as service quality issues, supply chain, marketing financial strategies, risk and corporate responsibility.

Packed with range of international case studies to enrich and illustrate key learning objectives, The Management of International Resort Hotel Operations is a must have text for all students embarking on management careers in the exciting industry.
Hiking Pinnacles National Park:a Guide To The Park's Greatest Hiking Adventures
by Mullally , Linda | Mullally, David
Publish: Mar 2015
ISBN-13: 9781493000098
ISBN-10:1493000098
Status:Published

Price: S$31.90

Book Description

<span><span style="font-style:italic;">Hiking Pinnacles National Park </span><span>features the best hiking througho
More Details..

<span><span style="font-style:italic;">Hiking Pinnacles National Park </span><span>features the best hiking throughout the nation's newest national park. With detailed maps and trail descriptions, navigating these wonderful trails is made easy. Featuring hikes of varying legnth and difficulty, it's the perfect tool for day hikers, families, and local outdoors people looking to explore Pinnacles National Park. In addition to information on the trails themselves, this guide includes stunning full-color photos, GPS coordinates, as well as a section on regional attractions, lodging and dining, and other noteworthy public lands well-suited for outdoor adventure. It is also filled with useful information on the area’s history, geology, fauna, flora, and park amenities such as shuttle service, developed picnic areas, camping, general store, and visitor centers.<br/><br/>Look inside to find:</span></span><br /><ul start="1" style="margin-top:0;margin-bottom:0;"><li><span>Hikes suited to every ability</span></li><li><span>Mile-by-mile directional cues</span></li><li><span>Difficulty ratings, trail contacts, fees/permits, and best hiking seasons</span></li><li><span>Invaluable trip-planning information, including local lodging and campgrounds</span></li><li><span>Full-color photos throughout</span></li><li><span>GPS coordinates</span></li></ul>
Best Bike Rides Las Vegas:the Greatest Recreational Rides In The Metro Area
by Papa, Paul W.
Publish: Apr 2015
ISBN-13: 9781493003884
ISBN-10:1493003887
Status:Published

Price: S$42.76

Book Description

<span><span style="font-style:italic;">Best Bike Rides Las Vegas</span><span> is the real treasure found within Neva
More Details..

<span><span style="font-style:italic;">Best Bike Rides Las Vegas</span><span> is the real treasure found within Nevada, detailing forty of the most diverse recreational and scenic rides in the Las Vegas valley. With most rides between 5 and 30 miles, it's easy to find a ride that suits your tastes. Each route includes complete point-by-point miles and directions, map, text description of the riding area, GPS coordinates of the start/finish point, and full-color photos of the ride's features. More than just a trail guide, </span><span style="font-style:italic;">Best Bike Rides Las Vegas </span><span>gives the reader important information, such as local restaurants, restrooms, lodging, Las Vegas natural history, fauna, climate conditions, bicycle shops, other facilities for cyclists, and community resources.<br/><br/>Look inside to find: </span></span><br /><ul start="1" style="margin-top:0;margin-bottom:0;"><li><span>GPS coordinates</span></li><li><span>Detailed miles and directions</span></li><li><span>Descriptions of what you'll see along the way</span></li><li><span>Full-color photos</span></li></ul>
Basic Illustrated Edible And Medicinal Mushrooms
by Meuninck, Jim
Edition: 1st
Publish: Jun 2015
ISBN-13: 9781493008032
ISBN-10:149300803X
Status:Published

Price: S$19.90

Book Description

<span><span>For a generation, the Basic Illustrated series has been as much a part of the outdoors experience as backpacks and hiking boot
More Details..

<span><span>For a generation, the Basic Illustrated series has been as much a part of the outdoors experience as backpacks and hiking boots. Information-packed tools for the novice or handy references for the veteran, these volumes distill years of knowledge into affordable and portable books. </span></span><br /><span><span> </span></span><br /><span><span>Whether you’re planning a trip or thumbing for facts in the field, Basic Illustrated books tell you what you need to know.</span></span><br /><span><span> </span></span><br /><span><span>Learn how to:</span></span><br /><ul start="1" style="margin-top:0;margin-bottom:0;"><li><span>Forage for and identify wild mushrooms</span></li><li><span>Treat a variety of ailments and illnesses, from colds to heart disease and more</span></li><li><span>Distinguish between edible and nonedible parts of mushrooms</span></li><li><span>Make delicious dinners, snacks, and other healthy recipes</span></li></ul><span><span> </span></span><br /><span><span> </span></span>
American Dreamer:my Story Of Survival, Adventure, And Success
by Halmi, Robert, Sr. | Rossellini, Isabella | Stewart, Patrick | Gabbay, Dan
Publish: Jul 2015
ISBN-13: 9781493009084
ISBN-10:1493009087
Status:Published

Price: S$37.17

Book Description

This autobiography of one of history's most revered television producers, the recently deceased Robert Halmi, traces a dreamer's path from Nazi resist
More Details..

This autobiography of one of history's most revered television producers, the recently deceased Robert Halmi, traces a dreamer's path from Nazi resistance to America, where he became a photographer for Life and Sports Illustrated before earning over 400 Emmy nominations for his movies and miniseries. His story features a Who's Who of Hollywood.
Camping New Mexico:a Comprehensive Guide To Public Tent And Rv Campgrounds
by Crow, Melinda
Edition: 2nd
Publish: Jul 2015
ISBN-13: 9781493006106
ISBN-10:149300610X
Status:Published

Price: S$20.40

Book Description

Fully updated and revised with more than 150 public campgrounds, Camping New Mexico is an ideal companion for tourists and locals alike, featuring det
More Details..

Fully updated and revised with more than 150 public campgrounds, Camping New Mexico is an ideal companion for tourists and locals alike, featuring detailed descriptions, campground locations, maps, GPS coordinates, and driving directions.
Gangland New York:the Places And Faces Of Mob History
by DeStefano, Anthony M.
Publish: Jul 2015
ISBN-13: 9781493006007
ISBN-10:1493006002
Status:Published

Price: S$25.99

Book Description

Starring the organized crime dens and murder scenes of the Rotten Apple, this book details New York's underworld through the places where mobsters liv
More Details..

Starring the organized crime dens and murder scenes of the Rotten Apple, this book details New York's underworld through the places where mobsters lived, worked, ate, played, and died. From the Bowery Boys and the Five Points Gang through the Italian Mafia, New York City's mobsters have always lurked just around the corner.
Hiking Michigan's Upper Peninsula:a Guide To The Area's Greatest Hikes
by Hansen, Eric | Pelky, Rebecca
Edition: 2nd
Publish: Nov 2015
ISBN-13: 9781493009916
ISBN-10:1493009915
Status:Published

Price: S$25.99

Book Description

Hiking Michigan's Upper Peninsula includes concise descriptions, full-color photos, GPS coordinates, and detailed maps to hiking Michigan's Upper Peni
More Details..

Hiking Michigan's Upper Peninsula includes concise descriptions, full-color photos, GPS coordinates, and detailed maps to hiking Michigan's Upper Peninsula, from family-friend strolls to popular vistas to hillier wooded pathways.
Mountain Biking The Washington, D.c./baltimore Area:an Atlas Of Northern Virginia, Maryland, And D.c.'s Greatest Off–road Bicycle Rides
by Fernandez, Martin | Adams, Scott
Edition: 5th
Publish: Jul 2015
ISBN-13: 9781493006014
ISBN-10:1493006010
Status:Published

Price: S$29.71

Book Description

Plunge down singletrack over the Allegheny Mountains in Maryland, or travel off-road through Virginia's scenic horse and wine country with this fully
More Details..

Plunge down singletrack over the Allegheny Mountains in Maryland, or travel off-road through Virginia's scenic horse and wine country with this fully updated and revised Mountain Biking the Washington, D.C./Baltimore Area. Featuring the greatest off-road bicycle rides of Northern Virginia, Maryland, and Washington, D.C., readers will find maps, color photos, GPS coordinates, and much more.
Paddling Maryland And Washington, Dc:a Guide To The Area's Greatest Paddling Adventures
by Lowman, Jeff
Publish: Sep 2015
ISBN-13: 9781493005932
ISBN-10:1493005936
Status:Published

Price: S$29.71

Book Description

Paddling Maryland and Washington, D.C. describes fifty of the best paddling trips in Maryland and Washington, D.C. with information on sea kayaking an
More Details..

Paddling Maryland and Washington, D.C. describes fifty of the best paddling trips in Maryland and Washington, D.C. with information on sea kayaking and SUP (Stand Up Paddling). The text contains detailed maps with access points and landmarks, full-color photos, and GPS coordinates.
Paddling Montana:a Guide To The State's Best Rivers
by Fischer, Kit
Edition: 3rd
Publish: Jun 2015
ISBN-13: 9781493005994
ISBN-10:1493005995
Status:Published

Price: S$29.71

Book Description

Fully updated and revised with over thirty rivers, this new full-color edition provides information on access points, distances, river difficulties an
More Details..

Fully updated and revised with over thirty rivers, this new full-color edition provides information on access points, distances, river difficulties and hazards, maps with distance mileages, GPS coordinates, and phone numbers for obtaining up-to-the-minute floating conditions. The text contains anecdotes and sidebars about indigenous history, Lewis and Clark routes, avoiding crowds, and rules for traveling waterways.
Rock Climbing Connecticut
by Fasulo, David
Edition: 2nd
Publish: Sep 2015
ISBN-13: 9781493009909
ISBN-10:1493009907
Status:Published

Price: S$37.17

Book Description

Covers the well-known traprock crags as well as lesser-known climbing areas. Ragged Mountain, Pinnacle Rock, Cathole Pass, and other crags offer climb
More Details..

Covers the well-known traprock crags as well as lesser-known climbing areas. Ragged Mountain, Pinnacle Rock, Cathole Pass, and other crags offer climbs ranging from moderate fives to tough 5.12s. Detailed route descriptions, maps, and topos are included.
New York
by Elizabeth L. Bradley
Publish: Feb 2015
ISBN-13: 9781780233420
ISBN-10:1780233426
Status:Published

Price: S$32.56

Book Description

Array

Array
Kentucky Bourbon & Tennessee Whiskey
by Stewart-Howard, Stephanie
Publish: Nov 2015
ISBN-13: 9781493008643
ISBN-10:1493008641
Status:Published

Price: S$20.40

Book Description

<DIV><I>Kentucky Bourbon and Tennessee Whiskey</I> serves as a guide to regional tourists and to armchair aficionados highlighting t
More Details..

<DIV><I>Kentucky Bourbon and Tennessee Whiskey</I> serves as a guide to regional tourists and to armchair aficionados highlighting the major distilleries and up and coming micro distilleries, largely along the I-65 through Bluegrass Parkway Whiskey and Bourbon Corridor from the Alabama border through Tennessee and across Kentucky. In the course of that tour, readers can explore the history of spirit production in the region and learn to nuances of tasting. Included are a minimum of 15 to 20 cocktail recipes from the distillers themselves and well-known mixologists from the region.</div>
Best Bike Rides Los Angeles:the Greatest Recreational Rides In The Metro Area
by Cottrell, Wayne D.
Publish: Jun 2015
ISBN-13: 9781493003846
ISBN-10:1493003844
Status:Published

Price: S$29.71

Book Description

<span><span>Los Angeles is home to some of the best paved roads, dirt roads, mountain bike trails, and bike paths. </span><span s
More Details..

<span><span>Los Angeles is home to some of the best paved roads, dirt roads, mountain bike trails, and bike paths. </span><span style="font-style:italic;">Best Bike Rides Los Angeles</span><span> describes over forty of the most diverse recreational and scenic rides in the Los Angeles area. With most rides between 3 and 50 miles, ranging in altitude from just above sea level along the beaches to over 5,600 feet ascending a peak in the San Gabriel Mountains, it's easy to find a ride that suits your tastes. Each route includes complete point</span><span>‑</span><span>by</span><span>‑</span><span>point miles and directions, map, text description of the riding area, GPS coordinates of the start/finish point, and full</span><span>‑</span><span>color photos of the ride's features. More than just a trail guide, </span><span style="font-style:italic;">Best Bike Rides Los Angeles </span><span>gives the reader important information, such as flora and fauna, history, folklore, special events, and cultural happenings.<br/><br/>Look inside to find: </span></span><br /><ul start="1" style="margin-top:0;margin-bottom:0;"><li><span>GPS coordinates</span></li><li><span>Detailed miles and directions</span></li><li><span>Descriptions of what you'll see along the way</span></li><li><span>Full-color photos</span></li></ul>
Health And The International Tourist (routledge Revivals)
by Clift, Stephen | Page, Stephen
Edition: 1st
Publish: Feb 2015
ISBN-13: 9781138889477
ISBN-10:1138889474
Status:Published

Price: S$158.36

Book Description

The rapid increase in the demand for international tourism has led a growing number of people to seek holidays and travel experiences in both devel
More Details..

The rapid increase in the demand for international tourism has led a growing number of people to seek holidays and travel experiences in both developed and developing countries. Yet little interest has been shown in the interface between tourism and health, Health and the International Tourist, first published in 1996, examines key relationships between travel, tourism and health. Particular attention is given to the behaviour and lifestyle of tourists and approaches to reducing the health risks associated with international travel and tourism.

This was the first book to address tourist health in an interdisciplinary manner, with contributions from professionals in medicine, health promotion, the travel and tourism industry and tourism researchers. It will provide a sound basis for further research and the development of health promotion strategies, and will be of interest to students of health and tourism.

Tourism And Change In Polar Regions:climate, Environments And Experiences
by Hall, C. Michael | Saarinen, Jarkko
Edition: 1st
Publish: Apr 2015
ISBN-13: 9781138880665
ISBN-10:1138880663
Status:Published

Price: S$55.89

Book Description

The world’s polar regions are attracting more interest than ever before. Once regarded as barren, inhospitable places where only explorers go, th
More Details..

The world’s polar regions are attracting more interest than ever before. Once regarded as barren, inhospitable places where only explorers go, the north and south polar regions have been transformed into high profile tourism destinations, increasingly visited by cruise ships as well as becoming accessible with direct flights. Tourism is seen as one of the few economic opportunities in these regions but at the same time the polar regions are being opened up to tourism development they are being affected by a number of new factors that are interconnected to travel and tourism. Climate change, landscape and species loss, increasing interest in energy resources and minerals, social changes in indigenous societies, and a new polar geopolitics all bring into question the sustainability of polar regions and the place of tourism within them.

This timely volume provides a contemporary account of tourism and its impacts in polar regions. It explores the development and prospects of polar tourism, as well as tourism’s impacts and associated change at high latitudes from environmental, economic, social and political perspectives. It draws on cutting edge research from both the Arctic and Antarctic to provide a comparative review and illustrate the real life issues arising from tourism’s role in these regions. Integrating theory and practice the book fully evaluates varying perspectives on polar tourism and proposes actions that could be taken by local and global management to achieve a sustainable future for polar regions and development of tourism.

This complete and current account of polar tourism issues is written by an international team of leading researchers in this area and will have global appeal to higher level students, researchers, academics in Tourism, Environmental Studies, Arctic/Polar Studies and conservation enthusiasts alike.

Tourist Customer Service Satisfaction:an Encounter Approach
by Noe, Francis | Uysal, Muzaffer
Edition: 1st
Publish: May 2015
ISBN-13: 9781138880719
ISBN-10:113888071X
Status:Published

Price: S$55.89

Book Description

Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about p
More Details..

Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each other’s needs and ultimately care for each other. Yet surprisingly there are few or any books which focus on the detailed specifics of the social exchange and interaction between the service provider and customer.

Tourist Customer Service Satisfaction fully explores this relationship by defining the specific kind of verbal and non-verbal messages needed for successful exchanges, outlining how the service provider ought to behave & cope in a situation as well as detailing positive approaches that enhance a service provider’s role performance. The book uses encounter theory to examine the customer – provider relationship as well as drawing on current research and theories from hospitality, tourism, management, psychology bodies of literature. In doing so the book offers important insight into how employee – centric competitive advantage in this sector can be achieved in various markets.

This book is unique in its approach by focusing on the specifics of the social exchange and interaction between the service provider and customer. It therefore offers a novel synthesis of knowledge on service satisfaction in the tourism sector which will serve as valuable pedagogical and research reference for students and academics interested in hospitality and tourism.

Advances In Tourism Destination Marketing:managing Networks
by Kozak, Metin | Gnoth, Juergen
Edition: 1st
Publish: Aug 2015
ISBN-13: 9781138880627
ISBN-10:1138880620
Status:Published

Price: S$55.89

Book Description

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It
More Details..

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each.

Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations.

The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.

Page loaded in 3.359 seconds.