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Supercommunicator : Explaining The Complicated So Anyone Can Understand
by Pietrucha, Frank J.
Publish: May 2014
ISBN-13: 9780814433683
ISBN-10:0814433685
Status:Published

Price: S$25.50

Book Description

In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they
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In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. Super communicator explains how to: distill details and data into big ideas; deliver meaning to audiences; use storytelling to captivate and educate; humanize content to make complicated ideas more tangible; layer harder ideas on top of easier ideas; strip away complex language, jargon, and acronyms; use analogies to explain unfamiliar areas; master new digital modes of expression; and more. Enhanced with a wealth of examples - from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology - this one-of-a-kind book reveals how to make the complex comprehensible, and the dry deeply compelling.
Developing Quality Technical Information:a Handbook For Writers And Editors
by Carey, Michelle | Lanyi, Moira McFadden | Longo, Deirdre | Radzinski, Eric | Rouiller, Shannon | Wilde, Elizabeth
Edition: 3rd
Publish: Jun 2014
ISBN-13: 9780133118971
ISBN-10:0133118975
Status:Published

Price: S$63.00

Book Description

The #1 Guide to Excellence in Technical Communication—Fully Updated for Embedded Assistance, Mobile, Search, Multimedia,
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The #1 Guide to Excellence in Technical Communication—Fully Updated for Embedded Assistance, Mobile, Search, Multimedia, and More

 

Direct from IBM’s own content design experts, this guide shows you how to design product interfaces and technical information that always place users front and center. This edition has been fully revised to help you consistently deliver the right content at the right time.

 

You’ll master today’s best practices to apply nine essential characteristics of high-quality technical information: accuracy, clarity, completeness, concreteness, organization, retrievability, style, task orientation, and visual effectiveness.

 

Coverage Includes

  • Advocating for users throughout the entire product development process
  • Delivering information in an ordered manner by following progressive disclosure techniques
  • Optimizing content so that users can find it from anywhere
  • Streamlining information for mobile delivery
  • Helping users right where they are

Whether you’re a writer, editor, information architect, user experience professional, or reviewer, this book shows you how to create great technical information, from the product design to the user interface, topics, and other media.

  • Thoroughly revised and updated
  • Extensive new coverage of self-documenting interfaces and embedded assistance
  • Updated practical guidelines and checklists
  • Hundreds of new examples

 

 

M: Business Communication
by Lentz, Paula | Rentz, Kathryn
Edition: 3rd
Publish: Feb 2014
ISBN-13: 9780073403229
ISBN-10:0073403229
Status:Published

Price: S$157.00

Book Description

M: Business Communication has become the most technologically current and pedagogically effective product on the market, and is w
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M: Business Communication has become the most technologically current and pedagogically effective product on the market, and is written by the authors of Lesikar's Business Communication: Making Connections in a Digital World.

Its focus on the essentials required of today's digital workplace makes it easy for instructors to cover all the materials presented within the semester, and its student-centered design and study resources ensure success.

Paired with Connect Business Communication; M: Business Communication contains the tools needed to navigate through the fast-paced and ever-changing field effectively and efficiently.

For access to the instructor and student supplements, and bonus chapters that accompany this product visit www.mhhe.com/rentzm3e.
Overcoming Challenges In Software Engineering Education:delivering Non–technical Knowledge And Skills
by Liguo Yu
Publish: Feb 2014
ISBN-13: 9781466658004
ISBN-10:1466658002
Status:Print on demand

Price: S$400.00

Book Description

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International Virtual Teams : Engineering Global Success
by Brewer, Pam Estes
Publish: Jun 2015
ISBN-13: 9781118339008
ISBN-10:1118339002
Status:Published

Price: S$73.93

Book Description

1

1
Rhetoric In The Flesh:trained Vision, Technical Expertise, And The Gross Anatomy Lab
by Fountain, T. Kenny
Edition: 1st ed.
Publish: May 2014
ISBN-13: 9780415741026
ISBN-10:0415741025
Status:Published

Price: S$49.98

Book Description

Rhetoric in the Flesh is the first book-length ethnographic study of the gross anatomy lab to explain how rhetorical discourses, multimoda
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Rhetoric in the Flesh is the first book-length ethnographic study of the gross anatomy lab to explain how rhetorical discourses, multimodal displays, and embodied practices facilitate learning and technical expertise and how they shape participants’ perceptions of the human body. By investigating the role that discourses, displays, and human bodies play in the training and socialization of medical students, T. Kenny Fountain contributes to our theoretical and practical understanding of the social factors that make rhetoric possible and material in technical domains. Thus, the book also explains how these displays, discourses, and practices lead to the trained perspective necessary for expertise. This trained vision is constructed over time through what Fountain terms embodied rhetorical action, an intertwining of body-object-environment that undergirds all scientific, medical, and technical work.

This book will be valuable for graduate and advanced undergraduate courses in technical and professional communication (technical communication theory and practice, visual or multimodal communication, medical technical communication) and rhetorical studies, including visual rhetoric, rhetoric of science, medical rhetoric, material rhetoric and embodiment, and ethnographic approaches to rhetoric.

Reshaping Technical Communication:new Directions And Challenges For The 21st Century
by Mirel, Barbara | Spilka, Rachel
Edition: 1st
Publish: May 2015
ISBN-13: 9781138861282
ISBN-10:1138861286
Status:Published

Price: S$69.98

Book Description

This anthology brings together voices from industry and academia in a call for elevating the status, identity, value, and influence of technical commu
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This anthology brings together voices from industry and academia in a call for elevating the status, identity, value, and influence of technical communicators. Editors Barbara Mirel and Rachel Spilka assert that technical communicators must depart from their traditional roles, moving instead in a more influential and expansive direction. To help readers explore the possibilities, contributions from innovative thinkers and leaders in technical communication propose ways to redefine the field's identity and purposes and to expand the parameters of its work.

The chapters included here all point toward new directions for greater growth and influence of the field. Contributors depart from traditional ideas and solutions and discuss new and in some cases radical points, provoking further thought and discussion. Its exploration of fresh territory uncovers new research topics and directions, and provides an examination of both internal, industry-academia relationships and external relationships between technical communicators and other professionals. In its entirety, this collection represents an inclusive vision for the future, targeting such wide-ranging issues as creating effective professional organizations, disseminating research to diverse audiences, transitioning to more influential job roles, exerting leadership in usability, and creating hybrid identities and collaborative programs between industry and academic to support them.

The diverse voices from industry and academia will inspire readers to think differently about the discipline's identity and direction, and to build on the ideas they find herein to effect change within their own spheres. As required reading for academics and professionals in technical communication, this collection is a critical step in reshaping and reinvigorating the technical communication field to ensure its survival and growth in the 21st century.
Plain Language And Ethical Action:a Dialogic Approach To Technical Content In The 21st Century
by Willerton, Russell
Publish: Jun 2015
ISBN-13: 9780415741057
ISBN-10:041574105X
Status:Not yet published

Price: S$160.00

Book Description

Plain Language and Ethical Action examines and evaluates principles and practices of plain language that technical content producers can a
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Plain Language and Ethical Action examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences’ needs in an ethical way. Applying the BUROC framework (Bureaucratic, Unfamiliar, Rights-Oriented, and Critical) to identify situations in which audiences will benefit from plain language, this work offers in-depth profiles show how six organizations produce effective plain-language content. The profiles show plain-language projects done by organizations ranging from grassroots volunteers on a shoe-string budget, to small nonprofits, to consultants completing significant federal contacts. End-of-chapter questions and exercises provide tools for students and practitioners to reflect on and apply insights from the book. Reflecting global commitments to plain language, this volume includes a case study of a European group based in Sweden along with results from interviews with plain-language experts around the world, including Canada, England, South Africa. Portugal, Australia, and New Zealand.

This work is intended for use in courses in information design, technical and professional communication, health communication, and other areas producing plain language communication. It is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields, including health literacy, technical communication, and information design.

Plain Language And Ethical Action:a Dialogic Approach To Technical Content In The 21st Century
by Willerton, Russell
Publish: Jun 2015
ISBN-13: 9780415741040
ISBN-10:0415741041
Status:Not yet published

Price: S$59.98

Book Description

Plain Language and Ethical Action examines and evaluates principles and practices of plain language that technical content producers can a
More Details..

Plain Language and Ethical Action examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences’ needs in an ethical way. Applying the BUROC framework (Bureaucratic, Unfamiliar, Rights-Oriented, and Critical) to identify situations in which audiences will benefit from plain language, this work offers in-depth profiles show how six organizations produce effective plain-language content. The profiles show plain-language projects done by organizations ranging from grassroots volunteers on a shoe-string budget, to small nonprofits, to consultants completing significant federal contacts. End-of-chapter questions and exercises provide tools for students and practitioners to reflect on and apply insights from the book. Reflecting global commitments to plain language, this volume includes a case study of a European group based in Sweden along with results from interviews with plain-language experts around the world, including Canada, England, South Africa. Portugal, Australia, and New Zealand.

This work is intended for use in courses in information design, technical and professional communication, health communication, and other areas producing plain language communication. It is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields, including health literacy, technical communication, and information design.

Technical Communication:process And Product
by Gerson, Sharon J. | Gerson, Steven M.
Edition: 9th
Publish: Jan 2016
ISBN-13: 9780134094038
ISBN-10:0134094034

Price: S$214.00

Book Description

 

For courses in Technical Communication.

 

A
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For courses in Technical Communication.

 

A focus on oral and written correspondence in all fields

Reader-friendly  Technical Communication: Process and Product  shows students how to produce all forms of written and oral technical communication with easy-to-follow instructions. Interesting scenarios and examples featuring real people on the job relate text material to potential careers for students.  

 

The Ninth Edition builds upon the authors' proven methodology, emphasizes the writing process, and shows students how it applies to both written and oral communication. By showcasing real employees in communication scenarios across a wide range of disciplines – from engineering, to consulting, banking, construction, and biotechnology – the authors showcase the importance of strong communication skills within every field. 

 

Also available with MyWritingLab™

MyWritingLab is an online homework, tutorial, and assessment program designed to work with this text to engage readers and improve results. Within its structured environment, readers practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. In addition to the full eText, activities directly from the text are available within MyWritingLab. These include the written assignments, readings from the text, review exercises and more. 


Note: You are purchasing a standalone product; MyWritingLab does not come packaged with this content. Students, if interested in purchasing this title with MyWritingLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.


If you would like to purchase both the physical text and MyWritingLab, search for:

 

0134266455 / 9780134266459  Technical Communication: Process and Product Plus MyWritingLab with Pearson eText — Access Card Package

Package consists of:

  • 0133944131 / 9780133944136  MyWritingLab with Pearson eText — Access Card
  • 013394414X / 9780133944143  MyWritingLab with Pearson eText — Inside Star Sticker
  • 0134094034 / 9780134094038  Technical Communication: Process and Product 

 

The Scientist's Guide To Writing:how To Write More Easily And Effectively Throughout Your Scientific Career
by Heard, Stephen B.
Publish: Apr 2016
ISBN-13: 9780691170220
ISBN-10:0691170223
Status:Published

Price: S$32.49

Book Description

The ability to write clearly is critical to any scientific career. The Scientist's Guide to Writing provides practical advice to help scien
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The ability to write clearly is critical to any scientific career. The Scientist's Guide to Writing provides practical advice to help scientists become more effective writers so that their ideas have the greatest possible impact.

Drawing on his own experience as a scientist, graduate adviser, and editor, Stephen Heard emphasizes that the goal of all scientific writing should be absolute clarity; that good writing takes deliberate practice; and that what many scientists need are not long lists of prescriptive rules but rather direct engagement with their behaviors and attitudes when they write. He combines advice on such topics as how to generate and maintain writing momentum with practical tips on structuring a scientific paper, revising a first draft, handling citations, responding to peer reviews, managing coauthorships, and more.

In an accessible, informal tone, The Scientist's Guide to Writing explains essential techniques that students, postdoctoral researchers, and early-career scientists need to write more clearly, efficiently, and easily.

  • Emphasizes writing as a process, not just a product
  • Encourages habits that improve motivation and productivity
  • Explains the structure of the scientific paper and the function of each part
  • Provides detailed guidance on submission, review, revision, and publication
  • Addresses issues related to coauthorship, English as a second language, and more

Technical Communication
by Lannon, John M. | Gurak, Laura J.
Edition: 14th
Publish: Jan 2016
ISBN-13: 9780134118499
ISBN-10:0134118499
Status:Published

Price: S$214.00

Book Description

For courses in Technical Communication.


Comprehensive, user-friendly instruction
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For courses in Technical Communication.


Comprehensive, user-friendly instruction in workplace writing, technical communication, business writing

Today’s employees are tasked with writing documents such as emails, memos, letters, and informal reports, as well as more complex forms of communications such as formal reports, proposals, web pages, and presentations. Technical Communication, Fourteenth Edition builds upon the authority of the previous editions byclearly guiding students to write documents persuasively, effectively, and with an eye towards technological innovations and global communications. It incorporates the interpersonal, logical, ethical, and cultural demands of these different forms of workplace communications and provides students with the necessary skills to navigate these nuisances. Building on research and writing skills and touching on the importance of ethics, the authors prepare students for technical writing in any field. 

 

Also available with MyWritingLab™

MyWritingLab is an online homework, tutorial, and assessment program designed to work with this text to engage readers and improve results. Within its structured environment, readers practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. In addition to the full eText, activities directly from the text are available within MyWritingLab. These include the written assignments, readings from the text, review exercises and more.


Note: You are purchasing a standalone product; MyWritingLab does not come packaged with this content. Students, if interested in purchasing this title with MyWritingLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.


If you would like to purchase both the physical text and MyWritingLab, search for:


0134271955 / 9780134271958 Technical Communication Plus MyWritingLab with Pearson eText — Access Card Package

Package consists of:

  • 0133944131 / 9780133944136  MyWritingLab with Pearson eText — Access Card
  • 013394414X / 9780133944143  MyWritingLab with Pearson eText — Inside Star Sticker
  • 0134118499 / 9780134118499  Technical Communication

Scientific And Medical Communication:a Guide For Effective Practice
by Mogull, Scott A.
Edition: 1st
Publish: Jul 2017
ISBN-13: 9781315731438
ISBN-10:1315731436
Status:Not yet published

Price: S$79.98

Book Description

Scientific and Medical Communication: A Guide for Effective Practice prepares readers to effectively communicate in professional scientific communi
More Details..

Scientific and Medical Communication: A Guide for Effective Practice prepares readers to effectively communicate in professional scientific communities. The material in this book is firmly grounded in more than 500 published research findings and editorials by scientific writers, authors, and journal editors. Thus, this text provides the broadest and most comprehensive analysis of scientific writing. In addition, carefully selected and thoroughly annotated examples from the scientific and medical literature demonstrate the recommendations covered in the text.

These real-world examples were carefully selected so that the scientific content can be understood by those without a detailed background in any particular scientific or medical field—thus clearly illustrating the content organization and writing style. This text will prepare individuals to write and edit scientific manuscripts, conference abstracts, posters, and press releases according to journal and professional standards. Readers will also learn to conduct effective searches of the scientific and medical literature, as well as proper citation practices.

Scientific And Medical Communication:a Guide For Effective Practice
by Mogull, Scott A.
Publish: Jul 2017
ISBN-13: 9781317551973

Status:Not yet published

Price: S$79.98

Book Description

Scientific and Medical Communication: A Guide for Effective Practice prepares readers to effectively communicate in professional scientific communi
More Details..

Scientific and Medical Communication: A Guide for Effective Practice prepares readers to effectively communicate in professional scientific communities. The material in this book is firmly grounded in more than 500 published research findings and editorials by scientific writers, authors, and journal editors. Thus, this text provides the broadest and most comprehensive analysis of scientific writing. In addition, carefully selected and thoroughly annotated examples from the scientific and medical literature demonstrate the recommendations covered in the text.

These real-world examples were carefully selected so that the scientific content can be understood by those without a detailed background in any particular scientific or medical field—thus clearly illustrating the content organization and writing style. This text will prepare individuals to write and edit scientific manuscripts, conference abstracts, posters, and press releases according to journal and professional standards. Readers will also learn to conduct effective searches of the scientific and medical literature, as well as proper citation practices.

Scientific And Medical Communication:a Guide For Effective Practice
by Mogull, Scott A.
Publish: Jul 2017
ISBN-13: 9781317551966

Status:Not yet published

Price: S$79.98

Book Description

Scientific and Medical Communication: A Guide for Effective Practice prepares readers to effectively communicate in professional scientific communi
More Details..

Scientific and Medical Communication: A Guide for Effective Practice prepares readers to effectively communicate in professional scientific communities. The material in this book is firmly grounded in more than 500 published research findings and editorials by scientific writers, authors, and journal editors. Thus, this text provides the broadest and most comprehensive analysis of scientific writing. In addition, carefully selected and thoroughly annotated examples from the scientific and medical literature demonstrate the recommendations covered in the text.

These real-world examples were carefully selected so that the scientific content can be understood by those without a detailed background in any particular scientific or medical field—thus clearly illustrating the content organization and writing style. This text will prepare individuals to write and edit scientific manuscripts, conference abstracts, posters, and press releases according to journal and professional standards. Readers will also learn to conduct effective searches of the scientific and medical literature, as well as proper citation practices.

Scientific And Medical Communication:a Guide For Effective Practice
by Mogull, Scott A.
Publish: Jul 2017
ISBN-13: 9781317551959

Status:Not yet published

Price: S$79.98

Book Description

Scientific and Medical Communication: A Guide for Effective Practice prepares readers to effectively communicate in professional scientific communi
More Details..

Scientific and Medical Communication: A Guide for Effective Practice prepares readers to effectively communicate in professional scientific communities. The material in this book is firmly grounded in more than 500 published research findings and editorials by scientific writers, authors, and journal editors. Thus, this text provides the broadest and most comprehensive analysis of scientific writing. In addition, carefully selected and thoroughly annotated examples from the scientific and medical literature demonstrate the recommendations covered in the text.

These real-world examples were carefully selected so that the scientific content can be understood by those without a detailed background in any particular scientific or medical field—thus clearly illustrating the content organization and writing style. This text will prepare individuals to write and edit scientific manuscripts, conference abstracts, posters, and press releases according to journal and professional standards. Readers will also learn to conduct effective searches of the scientific and medical literature, as well as proper citation practices.

Visual Thinking, Online Documentation, And Hypertext:a Special Issue Of Technical Communication Quarterly
by Baehr, Craig | Logie, John
Publish: Jun 2016
ISBN-13: 9781315045931
ISBN-10:1315045931
Status:Not yet published

Price: S$45.98

Book Description

This special issue addresses new approaches to developing Web sites, hypertext, and other forms of online documentation, and considers how the changin
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This special issue addresses new approaches to developing Web sites, hypertext, and other forms of online documentation, and considers how the changing nature of hypertext requires us to adopt new development strategies that follow how readers act and interact in a highly visual-spatial medium. The articles included here testify to the rich range and variety of contemporary work on visual and special questions in technical communication. Contributions to this issue are provocative steps in the ongoing conversation about how to best take advantage of the options and opportunities afforded by digital media.
Visual Thinking, Online Documentation, And Hypertext:a Special Issue Of Technical Communication Quarterly
by Baehr, Craig | Logie, John
Publish: Jun 2016
ISBN-13: 9781135477820

Status:Not yet published

Price: S$45.98

Book Description

This special issue addresses new approaches to developing Web sites, hypertext, and other forms of online documentation, and considers how the changin
More Details..

This special issue addresses new approaches to developing Web sites, hypertext, and other forms of online documentation, and considers how the changing nature of hypertext requires us to adopt new development strategies that follow how readers act and interact in a highly visual-spatial medium. The articles included here testify to the rich range and variety of contemporary work on visual and special questions in technical communication. Contributions to this issue are provocative steps in the ongoing conversation about how to best take advantage of the options and opportunities afforded by digital media.
Visual Thinking, Online Documentation, And Hypertext:a Special Issue Of Technical Communication Quarterly
by Baehr, Craig | Logie, John
Publish: Jun 2016
ISBN-13: 9781135477899

Status:Not yet published

Price: S$45.98

Book Description

This special issue addresses new approaches to developing Web sites, hypertext, and other forms of online documentation, and considers how the changin
More Details..

This special issue addresses new approaches to developing Web sites, hypertext, and other forms of online documentation, and considers how the changing nature of hypertext requires us to adopt new development strategies that follow how readers act and interact in a highly visual-spatial medium. The articles included here testify to the rich range and variety of contemporary work on visual and special questions in technical communication. Contributions to this issue are provocative steps in the ongoing conversation about how to best take advantage of the options and opportunities afforded by digital media.
Visual Thinking, Online Documentation, And Hypertext:a Special Issue Of Technical Communication Quarterly
by Baehr, Craig | Logie, John
Publish: Jun 2016
ISBN-13: 9781135477967

Status:Not yet published

Price: S$45.98

Book Description

This special issue addresses new approaches to developing Web sites, hypertext, and other forms of online documentation, and considers how the changin
More Details..

This special issue addresses new approaches to developing Web sites, hypertext, and other forms of online documentation, and considers how the changing nature of hypertext requires us to adopt new development strategies that follow how readers act and interact in a highly visual-spatial medium. The articles included here testify to the rich range and variety of contemporary work on visual and special questions in technical communication. Contributions to this issue are provocative steps in the ongoing conversation about how to best take advantage of the options and opportunities afforded by digital media.
Scientific And Medical Communication:a Guide For Effective Practice
by Mogull, Scott A.
Edition: 1st
Publish: Aug 2017
ISBN-13: 9781138842540
ISBN-10:1138842540
Status:Published

Price: S$232.88

Book Description

Scientific and Medical Communication: A Guide for Effective Practice prepares readers to effectively communicate in professional scientifi
More Details..

Scientific and Medical Communication: A Guide for Effective Practice prepares readers to effectively communicate in professional scientific communities. The material in this book is firmly grounded in more than 500 published research findings and editorials by scientific writers, authors, and journal editors. Thus, this text provides the broadest and most comprehensive analysis of scientific writing. In addition, carefully selected and thoroughly annotated examples from the scientific and medical literature demonstrate the recommendations covered in the text.

These real-world examples were carefully selected so that the scientific content can be understood by those without a detailed background in any particular scientific or medical field—thus clearly illustrating the content organization and writing style. This text will prepare individuals to write and edit scientific manuscripts, conference abstracts, posters, and press releases according to journal and professional standards. Readers will also learn to conduct effective searches of the scientific and medical literature, as well as proper citation practices.

Scientific And Medical Communication:a Guide For Effective Practice
by Mogull, Scott A.
Edition: 1st
Publish: Sep 2017
ISBN-13: 9781138842557
ISBN-10:1138842559
Status:Published

Price: S$74.50

Book Description

Scientific and Medical Communication: A Guide for Effective Practice prepares readers to effectively communicate in professional scientifi
More Details..

Scientific and Medical Communication: A Guide for Effective Practice prepares readers to effectively communicate in professional scientific communities. The material in this book is firmly grounded in more than 500 published research findings and editorials by scientific writers, authors, and journal editors. Thus, this text provides the broadest and most comprehensive analysis of scientific writing. In addition, carefully selected and thoroughly annotated examples from the scientific and medical literature demonstrate the recommendations covered in the text.

These real-world examples were carefully selected so that the scientific content can be understood by those without a detailed background in any particular scientific or medical field—thus clearly illustrating the content organization and writing style. This text will prepare individuals to write and edit scientific manuscripts, conference abstracts, posters, and press releases according to journal and professional standards. Readers will also learn to conduct effective searches of the scientific and medical literature, as well as proper citation practices.

Power And Meaning Making In An Eap Classroom : Engaging With The Everyday
by Chun, Christian W.
Publish: Jan 2015
ISBN-13: 9781783092932
ISBN-10:1783092939
Status:Published

Price: S$46.48

Book Description

This book examines how critical literacy pedagogy has been implemented in a classroom through a year-long collaboration between the author (a resea
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This book examines how critical literacy pedagogy has been implemented in a classroom through a year-long collaboration between the author (a researcher) and an EAP teacher. It details the teacher's introduction to functional grammar and accompanying critical literacy approaches to EAP, and her growing critical language and discourse awareness of power and meaning making in the classroom. The book traces her evolving classroom practices and addresses how powerful discourses in social circulation found their way into the classroom via the curriculum materials the students encountered. The main themes of the book are threefold: narrowing the divide between critically-oriented researchers and practitioners; how critical literacy is actually implemented in a teacher's classroom; and how people (students and the teacher) engage in and with the representations and discourses of the everyday world that include neoliberal globalization, racial and cultural identities, and consumerism. It will be of interest to both researchers and practitioners for the ethnographic and pedagogical issues it raises as well as its accessible theoretical frameworks illustrated by relevant classroom interactional data, mediated, multimodal and critical discourse analysis.

Power And Meaning Making In An Eap Classroom : Engaging With The Everyday
Publish: Jan 2015
ISBN-13: 9781783092949
ISBN-10:1783092947
Status:Published

Price: S$167.58

Book Description

This book examines how critical literacy pedagogy has been implemented in a classroom through a year-long collaboration between the author (a resea
More Details..

This book examines how critical literacy pedagogy has been implemented in a classroom through a year-long collaboration between the author (a researcher) and an EAP teacher. It details the teacher's introduction to functional grammar and accompanying critical literacy approaches to EAP, and her growing critical language and discourse awareness of power and meaning making in the classroom. The book traces her evolving classroom practices and addresses how powerful discourses in social circulation found their way into the classroom via the curriculum materials the students encountered. The main themes of the book are threefold: narrowing the divide between critically-oriented researchers and practitioners; how critical literacy is actually implemented in a teacher's classroom; and how people (students and the teacher) engage in and with the representations and discourses of the everyday world that include neoliberal globalization, racial and cultural identities, and consumerism. It will be of interest to both researchers and practitioners for the ethnographic and pedagogical issues it raises as well as its accessible theoretical frameworks illustrated by relevant classroom interactional data, mediated, multimodal and critical discourse analysis.

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