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Encyclopedia Of Evolutionary Psychological Science
by Shackelford, Todd K. | Weekes-Shackelford, Viviana A.
Publish: Feb 2022
ISBN-13: 9783319196503

Status:Not yet published

Please contact our sale representatives for the price detail!!

Book Description

This comprehensive, ten volume reference work reflects the interdisciplinary influences on evolutionary psychology and serves as a major resource f
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This comprehensive, ten volume reference work reflects the interdisciplinary influences on evolutionary psychology and serves as a major resource for its history, scientific contributors and theories.

It draws on biology, cognitive science, anthropology, psychology, economics, computer science and paleoarchaeology to provide a multifaceted picture of behavioral adaptation in humans and how it adds to our academic and clinical understanding. Edited by a noted figure in evolutionary psychology, with many seminal and renowned contributors, this encyclopedia offers the full breadth of an area that is the forefront of behavioral thinking and investigation.

Textbook Of Addiction Treatment: International Perspectives
by el-Guebaly, Nady | Carrà, Giuseppe | Galanter, Marc
Publish: Jan 2015
ISBN-13: 9788847053229

Status:Published

Price: S$398.40

Book Description

This book examines the spectrum of addictions-related problems across different cultures worldwide, highlighting differences and similarities between
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This book examines the spectrum of addictions-related problems across different cultures worldwide, highlighting differences and similarities between clinical practices based on neurobiological similarities, and epidemiological and socio-cultural differences.
Posttraumatic Stress Disorder:scientific And Professional Dimensions
by Ford,Julian D | Grasso,Damion J. | Elhai,Jon D. | Courtois,Christine A.
Edition: 2nd
Publish: Aug 2015
ISBN-13: 9780128014394

Status:Print on demand

Price: S$118.33

Book Description

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Encyclopedia Of Personality And Individual Differences
by Zeigler-Hill, Virgil | Shackelford, Todd K.
Publish: Feb 2020
ISBN-13: 9783319246123

Status:Not yet published

Please contact our sale representatives for the price detail!!

Book Description

This Encyclopedia provides a comprehensive overview of individual differences within the domain of personality, with major sub-topics including ass
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This Encyclopedia provides a comprehensive overview of individual differences within the domain of personality, with major sub-topics including assessment and research design, taxonomy, biological factors, evolutionary evidence, motivation, cognition and emotion, as well as gender differences, cultural considerations, and personality disorders. It is an up-to-date reference for this increasingly important area and a key resource for those who study intelligence, personality, motivation, aptitude and their variations within members of a group.

 

Stress And Emotion
by Spielberger, Charles D. | Sarason, Irwin G. | Kulcsar, Zsuszanna | Van Heck, Guus L.
Publish: Nov 2015
ISBN-13: 9781315793085
ISBN-10:1315793083
Status:Not yet published

Price: S$69.98

Stress And Emotion
by Spielberger, Charles D. | Sarason, Irwin G. | Kulcsar, Zsuszanna | Van Heck, Guus L.
Publish: Nov 2015
ISBN-13: 9781317740452

Status:Not yet published

Price: S$69.98

Stress And Emotion
by Spielberger, Charles D. | Sarason, Irwin G. | Kulcsar, Zsuszanna | Van Heck, Guus L.
Publish: Nov 2015
ISBN-13: 9781317740445

Status:Not yet published

Price: S$69.98

Stress And Emotion
by Spielberger, Charles D. | Sarason, Irwin G. | Kulcsar, Zsuszanna | Van Heck, Guus L.
Publish: Nov 2015
ISBN-13: 9781317740438

Status:Not yet published

Price: S$69.98

The Elements Of Applied Psychological Practice In Australia:preparing For The National Psychology Examination
by Pelling, Nadine | Burton, Lorelle
Publish: Jul 2016
ISBN-13: 9781315666280
ISBN-10:1315666286
Status:Not yet published

Price: S$63.98

Book Description

The Elements of Applied Psychological Practice in Australia is a comprehensive and applied review of psychological material required for basic psyc
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The Elements of Applied Psychological Practice in Australia is a comprehensive and applied review of psychological material required for basic psychological practice in Australia. This book can be used as a study guide to help those preparing to take the Australian National Psychology Exam, offering a comprehensive and applied review of all relevant psychological material required by the Psychology Board of Australia. It also provides sample questions so that readers can help hone their test taking skills.  However, its value as a resource comes alive with its succinct presentation of client based psychological assessment and the ethics of applied practice and interventions. Beginning level and experienced psychologists will find the comprehensive coverage of applied practice areas a useful reference for their client related work.

This book is the first of its kind and offers a one-step resource to success in the Australian National Psychology exam. Nadine Pelling and Lorelle Burton have truly provided you with everything you need and more in one place with this book, most notably: 

-       A comprehensive review of applied areas and all assessments noted as important by the Psychology Board of Australia

-       Study skills and tips, including ‘making a study plan’ and how to manage your time

-       100 sample MCQ questions with answers and explanations

 

For anyone looking to take the Australian National Psychology exam, this detailed, concise, and extremely easy to read resource is an absolute must have. This book will also be of interest to teachers of Psychology and international psychologists and scholars who may be interested in how psychology is practised in Australia. 

The Elements Of Applied Psychological Practice In Australia:preparing For The National Psychology Examination
by Pelling, Nadine | Burton, Lorelle
Publish: Jul 2016
ISBN-13: 9781317354659

Status:Not yet published

Price: S$63.98

Book Description

The Elements of Applied Psychological Practice in Australia is a comprehensive and applied review of psychological material required for basic psyc
More Details..

The Elements of Applied Psychological Practice in Australia is a comprehensive and applied review of psychological material required for basic psychological practice in Australia. This book can be used as a study guide to help those preparing to take the Australian National Psychology Exam, offering a comprehensive and applied review of all relevant psychological material required by the Psychology Board of Australia. It also provides sample questions so that readers can help hone their test taking skills.  However, its value as a resource comes alive with its succinct presentation of client based psychological assessment and the ethics of applied practice and interventions. Beginning level and experienced psychologists will find the comprehensive coverage of applied practice areas a useful reference for their client related work.

This book is the first of its kind and offers a one-step resource to success in the Australian National Psychology exam. Nadine Pelling and Lorelle Burton have truly provided you with everything you need and more in one place with this book, most notably: 

-       A comprehensive review of applied areas and all assessments noted as important by the Psychology Board of Australia

-       Study skills and tips, including ‘making a study plan’ and how to manage your time

-       100 sample MCQ questions with answers and explanations

 

For anyone looking to take the Australian National Psychology exam, this detailed, concise, and extremely easy to read resource is an absolute must have. This book will also be of interest to teachers of Psychology and international psychologists and scholars who may be interested in how psychology is practised in Australia. 

The Elements Of Applied Psychological Practice In Australia:preparing For The National Psychology Examination
by Pelling, Nadine | Burton, Lorelle
Publish: Jul 2016
ISBN-13: 9781317354642

Status:Not yet published

Price: S$63.98

Book Description

The Elements of Applied Psychological Practice in Australia is a comprehensive and applied review of psychological material required for basic psyc
More Details..

The Elements of Applied Psychological Practice in Australia is a comprehensive and applied review of psychological material required for basic psychological practice in Australia. This book can be used as a study guide to help those preparing to take the Australian National Psychology Exam, offering a comprehensive and applied review of all relevant psychological material required by the Psychology Board of Australia. It also provides sample questions so that readers can help hone their test taking skills.  However, its value as a resource comes alive with its succinct presentation of client based psychological assessment and the ethics of applied practice and interventions. Beginning level and experienced psychologists will find the comprehensive coverage of applied practice areas a useful reference for their client related work.

This book is the first of its kind and offers a one-step resource to success in the Australian National Psychology exam. Nadine Pelling and Lorelle Burton have truly provided you with everything you need and more in one place with this book, most notably: 

-       A comprehensive review of applied areas and all assessments noted as important by the Psychology Board of Australia

-       Study skills and tips, including ‘making a study plan’ and how to manage your time

-       100 sample MCQ questions with answers and explanations

 

For anyone looking to take the Australian National Psychology exam, this detailed, concise, and extremely easy to read resource is an absolute must have. This book will also be of interest to teachers of Psychology and international psychologists and scholars who may be interested in how psychology is practised in Australia. 

The Elements Of Applied Psychological Practice In Australia:preparing For The National Psychology Examination
by Pelling, Nadine | Burton, Lorelle
Publish: Jul 2016
ISBN-13: 9781317354635

Status:Not yet published

Price: S$63.98

Book Description

The Elements of Applied Psychological Practice in Australia is a comprehensive and applied review of psychological material required for basic psyc
More Details..

The Elements of Applied Psychological Practice in Australia is a comprehensive and applied review of psychological material required for basic psychological practice in Australia. This book can be used as a study guide to help those preparing to take the Australian National Psychology Exam, offering a comprehensive and applied review of all relevant psychological material required by the Psychology Board of Australia. It also provides sample questions so that readers can help hone their test taking skills.  However, its value as a resource comes alive with its succinct presentation of client based psychological assessment and the ethics of applied practice and interventions. Beginning level and experienced psychologists will find the comprehensive coverage of applied practice areas a useful reference for their client related work.

This book is the first of its kind and offers a one-step resource to success in the Australian National Psychology exam. Nadine Pelling and Lorelle Burton have truly provided you with everything you need and more in one place with this book, most notably: 

-       A comprehensive review of applied areas and all assessments noted as important by the Psychology Board of Australia

-       Study skills and tips, including ‘making a study plan’ and how to manage your time

-       100 sample MCQ questions with answers and explanations

 

For anyone looking to take the Australian National Psychology exam, this detailed, concise, and extremely easy to read resource is an absolute must have. This book will also be of interest to teachers of Psychology and international psychologists and scholars who may be interested in how psychology is practised in Australia. 

Neuropsychology Of Art:neurological, Cognitive, And Evolutionary Perspectives
by Zaidel, Dahlia W.
Edition: 2nd
Publish: Nov 2015
ISBN-13: 9781315719931
ISBN-10:1315719932
Status:Not yet published

Price: S$65.98

Book Description

Fully updated, the second edition of Neuropsychology of Art offers a fascinating exploration of the brain regions and neuronal systems which
More Details..

Fully updated, the second edition of Neuropsychology of Art offers a fascinating exploration of the brain regions and neuronal systems which support artistic creativity, talent and appreciation. This landmark book is the first to draw upon neurological, evolutionary, and cognitive perspectives, and to provide an extensive compilation of neurological case studies of professional painters, composers and musicians.

The book presents evidence from the latest brain research, and develops a multidisciplinary approach, drawing upon theories of brain evolution, biology of art, art trends, archaeology, and anthropology. It considers the consequences of brain damage to the creation of art and the brain’s control of art. The author delves into a variety of neurological conditions in established artists, including unilateral stroke, dementia, Alzheimer’s Disease, Parkinson’s Disease, and also evidence from savants with autism.

Written by a leading neuropsychologist, Neuropsychology of Art will be of great interest to students and researchers in neuropsychology, cognitive psychology, neuroscience, and neurology, and also to clinicians in art therapy.

Neuropsychology Of Art:neurological, Cognitive, And Evolutionary Perspectives
by Zaidel, Dahlia W.
Edition: 2nd
Publish: Nov 2015
ISBN-13: 9781317517450

Status:Not yet published

Price: S$65.98

Book Description

Fully updated, the second edition of Neuropsychology of Art offers a fascinating exploration of the brain regions and neuronal systems which
More Details..

Fully updated, the second edition of Neuropsychology of Art offers a fascinating exploration of the brain regions and neuronal systems which support artistic creativity, talent and appreciation. This landmark book is the first to draw upon neurological, evolutionary, and cognitive perspectives, and to provide an extensive compilation of neurological case studies of professional painters, composers and musicians.

The book presents evidence from the latest brain research, and develops a multidisciplinary approach, drawing upon theories of brain evolution, biology of art, art trends, archaeology, and anthropology. It considers the consequences of brain damage to the creation of art and the brain’s control of art. The author delves into a variety of neurological conditions in established artists, including unilateral stroke, dementia, Alzheimer’s Disease, Parkinson’s Disease, and also evidence from savants with autism.

Written by a leading neuropsychologist, Neuropsychology of Art will be of great interest to students and researchers in neuropsychology, cognitive psychology, neuroscience, and neurology, and also to clinicians in art therapy.

Neuropsychology Of Art:neurological, Cognitive, And Evolutionary Perspectives
by Zaidel, Dahlia W.
Edition: 2nd
Publish: Nov 2015
ISBN-13: 9781317517443

Status:Not yet published

Price: S$65.98

Book Description

Fully updated, the second edition of Neuropsychology of Art offers a fascinating exploration of the brain regions and neuronal systems which
More Details..

Fully updated, the second edition of Neuropsychology of Art offers a fascinating exploration of the brain regions and neuronal systems which support artistic creativity, talent and appreciation. This landmark book is the first to draw upon neurological, evolutionary, and cognitive perspectives, and to provide an extensive compilation of neurological case studies of professional painters, composers and musicians.

The book presents evidence from the latest brain research, and develops a multidisciplinary approach, drawing upon theories of brain evolution, biology of art, art trends, archaeology, and anthropology. It considers the consequences of brain damage to the creation of art and the brain’s control of art. The author delves into a variety of neurological conditions in established artists, including unilateral stroke, dementia, Alzheimer’s Disease, Parkinson’s Disease, and also evidence from savants with autism.

Written by a leading neuropsychologist, Neuropsychology of Art will be of great interest to students and researchers in neuropsychology, cognitive psychology, neuroscience, and neurology, and also to clinicians in art therapy.

Neuropsychology Of Art:neurological, Cognitive, And Evolutionary Perspectives
by Zaidel, Dahlia W.
Edition: 2nd
Publish: Nov 2015
ISBN-13: 9781317517436

Status:Not yet published

Price: S$65.98

Book Description

Fully updated, the second edition of Neuropsychology of Art offers a fascinating exploration of the brain regions and neuronal systems which
More Details..

Fully updated, the second edition of Neuropsychology of Art offers a fascinating exploration of the brain regions and neuronal systems which support artistic creativity, talent and appreciation. This landmark book is the first to draw upon neurological, evolutionary, and cognitive perspectives, and to provide an extensive compilation of neurological case studies of professional painters, composers and musicians.

The book presents evidence from the latest brain research, and develops a multidisciplinary approach, drawing upon theories of brain evolution, biology of art, art trends, archaeology, and anthropology. It considers the consequences of brain damage to the creation of art and the brain’s control of art. The author delves into a variety of neurological conditions in established artists, including unilateral stroke, dementia, Alzheimer’s Disease, Parkinson’s Disease, and also evidence from savants with autism.

Written by a leading neuropsychologist, Neuropsychology of Art will be of great interest to students and researchers in neuropsychology, cognitive psychology, neuroscience, and neurology, and also to clinicians in art therapy.

Person–centred Therapy:100 Key Points
by Wilkins, Paul
Edition: 2nd
Publish: Nov 2015
ISBN-13: 9781315765198
ISBN-10:1315765195
Status:Not yet published

Price: S$31.98

Book Description

Person-centred therapy, rooted in the experience and ideas of the eminent psychotherapist Carl Rogers, is widely practised in the UK and throughout
More Details..

Person-centred therapy, rooted in the experience and ideas of the eminent psychotherapist Carl Rogers, is widely practised in the UK and throughout the world. It has applications in health and social care, the voluntary sector and is relevant to work with people who are severely mentally and emotionally distressed. As well as being a valuable sourcebook and offering a comprehensive overview, this edition includes updated references and a new section on recent developments and advances.

The book begins with a consideration of the principles and philosophy underpinning person-centred therapy before moving to a comprehensive discussion of the classical theory upon which practice is based. Further areas of discussion include:

The model of the person, including the origins of mental and emotional distress

The process of constructive change

A review of revisions of and additions to person-centred theory

Child development, styles of processing and configurations of self

The quality of presence and working at relational depth

Criticisms of the approach are addressed and rebutted and the application of theory to practice is discussed. The new final section is concerned with advances and developments in theory and practice including:

Counselling for Depression

The Social Dimension to Person-Centred Therapy

Person-Centred Practice with People experiencing Severe and Enduring Distress and at the ‘Difficult Edge’

A Review of Research

Throughout the book, attention is drawn to the wider person-centred literature to which it is a valuable key.

Person-Centred Therapy will be of particular use to students, scholars and practitioners of person-centred therapy as well as to anyone who wants to know more about one of the major psychotherapeutic modalities. 

Person–centred Therapy:100 Key Points
by Wilkins, Paul
Edition: 2nd
Publish: Nov 2015
ISBN-13: 9781317656562

Status:Not yet published

Price: S$31.98

Book Description

Person-centred therapy, rooted in the experience and ideas of the eminent psychotherapist Carl Rogers, is widely practised in the UK and throughout
More Details..

Person-centred therapy, rooted in the experience and ideas of the eminent psychotherapist Carl Rogers, is widely practised in the UK and throughout the world. It has applications in health and social care, the voluntary sector and is relevant to work with people who are severely mentally and emotionally distressed. As well as being a valuable sourcebook and offering a comprehensive overview, this edition includes updated references and a new section on recent developments and advances.

The book begins with a consideration of the principles and philosophy underpinning person-centred therapy before moving to a comprehensive discussion of the classical theory upon which practice is based. Further areas of discussion include:

The model of the person, including the origins of mental and emotional distress

The process of constructive change

A review of revisions of and additions to person-centred theory

Child development, styles of processing and configurations of self

The quality of presence and working at relational depth

Criticisms of the approach are addressed and rebutted and the application of theory to practice is discussed. The new final section is concerned with advances and developments in theory and practice including:

Counselling for Depression

The Social Dimension to Person-Centred Therapy

Person-Centred Practice with People experiencing Severe and Enduring Distress and at the ‘Difficult Edge’

A Review of Research

Throughout the book, attention is drawn to the wider person-centred literature to which it is a valuable key.

Person-Centred Therapy will be of particular use to students, scholars and practitioners of person-centred therapy as well as to anyone who wants to know more about one of the major psychotherapeutic modalities. 

Person–centred Therapy:100 Key Points
by Wilkins, Paul
Edition: 2nd
Publish: Nov 2015
ISBN-13: 9781317656555

Status:Not yet published

Price: S$31.98

Book Description

Person-centred therapy, rooted in the experience and ideas of the eminent psychotherapist Carl Rogers, is widely practised in the UK and throughout
More Details..

Person-centred therapy, rooted in the experience and ideas of the eminent psychotherapist Carl Rogers, is widely practised in the UK and throughout the world. It has applications in health and social care, the voluntary sector and is relevant to work with people who are severely mentally and emotionally distressed. As well as being a valuable sourcebook and offering a comprehensive overview, this edition includes updated references and a new section on recent developments and advances.

The book begins with a consideration of the principles and philosophy underpinning person-centred therapy before moving to a comprehensive discussion of the classical theory upon which practice is based. Further areas of discussion include:

The model of the person, including the origins of mental and emotional distress

The process of constructive change

A review of revisions of and additions to person-centred theory

Child development, styles of processing and configurations of self

The quality of presence and working at relational depth

Criticisms of the approach are addressed and rebutted and the application of theory to practice is discussed. The new final section is concerned with advances and developments in theory and practice including:

Counselling for Depression

The Social Dimension to Person-Centred Therapy

Person-Centred Practice with People experiencing Severe and Enduring Distress and at the ‘Difficult Edge’

A Review of Research

Throughout the book, attention is drawn to the wider person-centred literature to which it is a valuable key.

Person-Centred Therapy will be of particular use to students, scholars and practitioners of person-centred therapy as well as to anyone who wants to know more about one of the major psychotherapeutic modalities. 

Person–centred Therapy:100 Key Points
by Wilkins, Paul
Edition: 2nd
Publish: Nov 2015
ISBN-13: 9781317656548

Status:Not yet published

Price: S$31.98

Book Description

Person-centred therapy, rooted in the experience and ideas of the eminent psychotherapist Carl Rogers, is widely practised in the UK and throughout
More Details..

Person-centred therapy, rooted in the experience and ideas of the eminent psychotherapist Carl Rogers, is widely practised in the UK and throughout the world. It has applications in health and social care, the voluntary sector and is relevant to work with people who are severely mentally and emotionally distressed. As well as being a valuable sourcebook and offering a comprehensive overview, this edition includes updated references and a new section on recent developments and advances.

The book begins with a consideration of the principles and philosophy underpinning person-centred therapy before moving to a comprehensive discussion of the classical theory upon which practice is based. Further areas of discussion include:

The model of the person, including the origins of mental and emotional distress

The process of constructive change

A review of revisions of and additions to person-centred theory

Child development, styles of processing and configurations of self

The quality of presence and working at relational depth

Criticisms of the approach are addressed and rebutted and the application of theory to practice is discussed. The new final section is concerned with advances and developments in theory and practice including:

Counselling for Depression

The Social Dimension to Person-Centred Therapy

Person-Centred Practice with People experiencing Severe and Enduring Distress and at the ‘Difficult Edge’

A Review of Research

Throughout the book, attention is drawn to the wider person-centred literature to which it is a valuable key.

Person-Centred Therapy will be of particular use to students, scholars and practitioners of person-centred therapy as well as to anyone who wants to know more about one of the major psychotherapeutic modalities. 

The Psychology Of Advertising
by Fennis, Bob M. | Stroebe, Wolfgang
Edition: 2nd
Publish: Dec 2015
ISBN-13: 9781315681030
ISBN-10:131568103X
Status:Not yet published

Price: S$59.98

Book Description

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable
More Details..

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook.

This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include:

  • What impact does advertising have on consumer behavior? What causes this impact?
  • What are the psychological processes responsible for the effectiveness of advertising?
  • How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why?
  • How do new online and digital technologies affect consumer judgement and choice?

Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.

The Psychology Of Advertising
by Fennis, Bob M. | Stroebe, Wolfgang
Edition: 2nd
Publish: Dec 2015
ISBN-13: 9781317398950

Status:Not yet published

Price: S$59.98

Book Description

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable
More Details..

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook.

This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include:

  • What impact does advertising have on consumer behavior? What causes this impact?
  • What are the psychological processes responsible for the effectiveness of advertising?
  • How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why?
  • How do new online and digital technologies affect consumer judgement and choice?

Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.

The Psychology Of Advertising
by Fennis, Bob M. | Stroebe, Wolfgang
Edition: 2nd
Publish: Dec 2015
ISBN-13: 9781317398943

Status:Not yet published

Price: S$59.98

Book Description

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable
More Details..

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook.

This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include:

  • What impact does advertising have on consumer behavior? What causes this impact?
  • What are the psychological processes responsible for the effectiveness of advertising?
  • How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why?
  • How do new online and digital technologies affect consumer judgement and choice?

Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.

The Psychology Of Advertising
by Fennis, Bob M. | Stroebe, Wolfgang
Edition: 2nd
Publish: Dec 2015
ISBN-13: 9781317398936

Status:Not yet published

Price: S$59.98

Book Description

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable
More Details..

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook.

This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include:

  • What impact does advertising have on consumer behavior? What causes this impact?
  • What are the psychological processes responsible for the effectiveness of advertising?
  • How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why?
  • How do new online and digital technologies affect consumer judgement and choice?

Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Modern Materialism And Emergent Evolution
by McDougall, William
Publish: Dec 2015
ISBN-13: 9781315639796
ISBN-10:1315639793
Status:Not yet published

Price: S$57.98

Book Description

Originally published in 1929, McDougall examines the pertinent conflict between religion and science. His work exhibits the failure of scientists t
More Details..

Originally published in 1929, McDougall examines the pertinent conflict between religion and science. His work exhibits the failure of scientists to explain human action mechanistically (the essence of modern materialism), establishes purposive action as a type of event radically different from all mechanistic events, and justifies the belief in teleological causation without which there can be neither religion nor morals. This title will be of interest to students of both the Humanities and Sciences, particularly those studying psychology and philosophy.

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